ITB announces new platform for Virtual, Augmented Reality

Α Decrease font Enlarge font
ITB announces new platform for Virtual, Augmented RealityFor the first time ITB Berlin will be highlighting the importance of VR and AR for boosting tourism sales

Berlin, 27 February 2019 – Virtual Reality instead of a travel brochure: with Virtual Reality (VR) and Augmented Reality (AR) visitors can get an almost lifelike impression of local surroundings before they actually go on holiday. With VR goggles they can take a virtual tour of a hotel room, enjoy 360-degree views walking around New York, or go on a computer-animated tour of a cruise ship. From 6 to 8 March at the new ITB Virtual Reality Lab in Hall 10.2 (Stand 108), for the first time ITB Berlin will be highlighting the importance of VR and AR for boosting tourism sales. Experts will offer an insight into the latest technologies and projects, and a daily VR raffle will give trade visitors a chance to win a set of Oculus VR goggles.

 Smart tourism experiences as a marketing instrument for boosting sales

On Wednesday, 6 March, from 11 to 11.30 a.m. Robert Eysoldt, creative consultant at Zerooverhead Consulting, will give an introduction providing examples of destination VR, and look ahead to the three-day programme of the ITB Virtual Reality Lab In Hall 10.2. Afterwards at 11.30 a.m., project manager Dr. Mandy Tom Dieck and founder/director Dr. Timothy Jung of the Creative AR & VR Hub at Manchester Metropolitan University will discuss the opportunities and challenges presented by VR and AR. At 1.30 p.m. Adrian Kalcic of Jump will talk about how tour operators can benefit from VR and how it can be put it to effective use. At 2 p.m. in his lecture on the ‘walk-in movie’, Frank Govaere, VFX supervisor, UFA GmbH, will present the development of Volumetric Video as the technology behind VR and AR.

On Thursday, 7 March at 10.30 a.m., Michael Faber of Tourismuszukunft will have information on VR trends in the travel industry. Afterwards at 11 a.m., Prof. Dr. Cornelia Zanger, chair of the Marketing and Commercial Business Studies at TU Chemnitz, and David Ruetz, head of ITB Berlin, will discuss ‘Digitalisation at trade fairs and events with a special focus on AR and VR’. At 11.30 a.m. in her lecture on ’Augmented Reality Games meet Tourism’, Anne Beuttenmüller, head of Marketing EMEA, Niantic Inc., will show how Ingress Agents and Pokémon GO Trainer can be used to travel the world with AR games, and how the tourism industry can learn from this. At 2 p.m. Johannes Berdin, CEO, Urban Timetravel S.A, Urban Time Travel, and Guy Breden, project manager of VR-Timetravel Luxembourg, will illustrate how the city of Luxembourg has integrated VR and AR in its Smart City concept. At 2.30 p.m. Prof. Dr. Ulrich Wünsch, consultant and former founder and president/rector of Berlin hdpk, Congruens GmbH, will talk about ‘Immersion – delving into a virtual environment’. Wünsch will explain the non-technological side of immersion and why our brains want to be entertained.

Events on Friday, 8 March will kick off at 11.30 with a lecture by Sebastian Plesch, research associate of Hochschule für Technik und Wirtschaft Berlin. Plesch will provide an overview of the latest developments in VR/AR and interaction technology as well as its possible uses in the tourism industry. At 2.30 p.m., taking Beethoven VR as an example of tourism promotion in Germany, Thomas Bedenk, director of Immersive Media at Agentur für Digitale Transformation Exozet, will talk about VR destination marketing. Concluding the event at 2.30 p.m. Andreas Weigel, CEO of digitnetmedia, will present a case study on Virtual Reality in the cruise industry. Programme details can be found online at www.itb-berlin.com/ITBBerlin/DestinationsSegments/VirtualReality/.

Trade visitors and the public play Pokémon

Niantic, the New York-based company and inventor of the smartphone game Pokémon Go, has activated a Pokémon In game especially for ITB Berlin. Visitors to the World’s Leading Travel Trade Show can chase the little monsters live on the Berlin Exhibition Grounds and find out how virtual content can be integrated into the real world. Many of the PokéStops will sport an ITB Berlin design. As of 6 March users will get a chance to win a 50 per cent discount code for up to two tickets to ITB Berlin on Sunday 10 March.

RELATED TOPICS: GreeceGreek tourism newsTourism in GreeceGreek islandsHotels in GreeceTravel to GreeceGreek destinations Greek travel marketGreek tourism statisticsGreek tourism report

Tornos
  1. 18/05 12:24

    Roads at Syntagma Square in Athens closed to traffic on weekend for repairs

  2. 18/05 12:19

    Tourist arrivals to Cyprus reach a historic high in April 2019

  3. 18/05 12:11

    Thessaloniki Street Food Festival kicks off

  4. 18/05 11:19

    Facebook founder Mark Zuckerberg posts selfie from the Acropolis in Athens

  5. 17/05 16:51

    Little Theatre of Ancient Epidaurus

  6. 17/05 11:41

    DNA mystery: The connection of Ashkenazi Jews to Ancient Greeks

  7. 17/05 10:40

    Cyprus IT Forum to be organized in Cyprus on 20-21 May 2019

  8. 17/05 10:18

    Greek tennis stars Tsitsipas and Sakkari triumph in Italian Open (video)

  9. 16/05 16:47

    Greece’s unique guitar-shaped islet Agia Triada loved by the Beatles

  10. 16/05 16:44

    Public hospital staff on national strike in Greece on Thursday

  11. 16/05 16:43

    Guardian: Five Greek beaches among top-40 in Europe

  12. 16/05 16:31

    Athens to host 8th HbbTV Symposium and Awards in November 21-22 2019

  13. 16/05 16:26

    Reuters: National Bank of Greece sees NPLs dropping to 5% by 2022

  14. 16/05 16:19

    Blue Flags: Greece ranks 2nd in the world for 2019

  15. 16/05 14:41

    Temple of Nemesis discovered under remains of ancient Mytilini theatre

  16. 16/05 14:20

    UN: Nine out of ten most dangerous cities in the world in Latin America

  17. 16/05 14:16

    Cyprus, Greece, Israel and UK take part in Firefighting Games 2019

  18. 16/05 14:14

    Legislation on 120 installments approved by Greek Parliament

  19. 16/05 14:08

    Infographic: Global alcoholic consumption around the world

  20. 16/05 14:03

    Convention on double taxation and fiscal evasion between Cyprus and Kazakhstan

  21. 16/05 13:53

    Greece to restore Pella Palace, birthplace of Alexander the Great in Macedonia

  22. 16/05 12:31

    Reliquary case stolen from Cyprus church repatriated from Germany

  23. 16/05 11:31

    Cyprus Antiquities Department issues statement on Pafos Museum renovation

  24. 16/05 09:28

    Greek minister hails very important day for Thessaloniki and its metro

  25. 16/05 08:54

    General Accounting Office: Greek primary surplus at 4.1% of GDP in 2019

  26. 16/05 00:25

    "Hellenic Aesthetic" company aims to bring “meraki” to Greeks abroad

  27. 16/05 00:10

    Greek Jews exhibit set for Auschwitz concentration camp museum in Poland

  28. 15/05 23:42

    Crete island power linkup to central Attica Region set for more delays

  29. 15/05 23:23

    Enjoy Frappé and Freddo, Greece’s popular summer coffee drinks

  30. 15/05 23:19

    ESM extends by 10 years maturity of €96.3 billion of loans to Greece

  31. 15/05 23:01

    Greek island of Syros swings to tango rhythms in International Festival (video)

  32. 15/05 22:21

    UNWTO and Basque Culinary Center guidelines for development of gastronomic tourism

  33. 15/05 22:14

    NASA baptizes moon mission after ancient Greek goddess Artemis

  34. 15/05 20:09

    Nine medical cannabis units already greenlighted in Greece

  35. 15/05 18:53

    Deloitte forecasts resurgence in Greek real estate sector

  36. 15/05 18:09

    Epidaurus Festival: A unique theatre experience

  37. 15/05 16:43

    IATA: French plan to boost aviation could generate 500,000 jobs and €60 billion

  38. 15/05 14:28

    Bank of Greece: Average spending of cruise ship visitors at €139 per day

  39. 15/05 10:11

    Another season of “Women of Passion, Women of Greece” in Athens (video)

  40. 15/05 10:09

    Greece’s Eurovision song “Better Love” advances to Grand Final (video)

  41. 15/05 09:33

    AP: Cyprus economic growth in 2019 expected at double EU average

  42. 15/05 09:23

    Greek President urges Britain to return ”stolen Parthenon sculptures”

  43. 15/05 09:17

    Media report: Athens airport payment spares blushes for Greek government

  44. 15/05 00:09

    Emma McGann to perform live in Greece first time on May 16 (video)

  45. 14/05 23:22

    Turkey employs “fake” police cars to deter would-be traffic offenders

  46. 14/05 22:37

    Los Angeles Greek Film Festival announces film selections for 2019

  47. 14/05 22:26

    Website presents smoke-free places for eating and drinking in Athens

  48. 14/05 20:16

    Restoration of Athens Parthenon’s north wall to showcase citadel's geometry

  49. 14/05 18:18

    'Opening To the City' art events to take place in Athens in June and July

  50. 14/05 16:12

    World Bank gives credit to Belt And Road Initiative construction

  51. 14/05 14:09

    Orphan bear cubs 'fostered' by Arcturos released into the wild in Greece

  52. 14/05 12:55

    Eurovision 2019 1st Semi Final: Greece goes for a place in the final (videos)

  53. 14/05 10:48

    Greek city of Thessaloniki reaches record rank in Conference Tourism

  54. 14/05 00:52

    Greek exports grew by 1.6% during the first quarter of 2019

  55. 14/05 00:49

    Greek President Pavlopoulos tours China and visits Huawei in Beijing

  56. 14/05 00:04

    Two different VAT rates on coffee and other beverages in Greece

  57. 13/05 23:39

    National Archaeological Museum in Athens expands exhibition on beauty

  58. 13/05 23:36

    Music of iconic Greek composer Mikis Theodorakis coming to Australia

  59. 13/05 22:40

    Bike Odyssey to kick off across Pindos Range in Greece on June 15

  60. 13/05 22:31

    Greek Europa 2019 'National Birds' singing stamps series released

  61. 13/05 22:20

    Reigious Tourism: US supports reopening Theological School of Halki (video)

  62. 13/05 21:30

    Greek Parliament plenary ratifies Kastelli airport contract in Crete

  63. 13/05 21:25

    Google Doodle honours Greek Pap smear inventor Georgios Papanikolaou

  64. 13/05 19:16

    Oceanman Greece swimming race to take place in Oitylo bay of Mani

  65. 13/05 19:10

    Temple Mount closed down for Jews on Jerusalem Day for first time in 30 years

  66. 13/05 18:46

    Food Festival starts today on Greek island of Tinos

  67. 13/05 17:56

    First Athens-Thessaloniki express train on May 20

  68. 13/05 17:25

    Experience the Athens & Epidaurus Festival!

  69. 13/05 17:05

    Greek National Tourism Organisation takes part in four roadshows in UK

  70. 13/05 15:49

    Event report: More than 340,000 tourists visited Athens in 2018 through AirBnb

  71. 13/05 13:33

    Posidonia Sea Tourism Forum 2019: Greece expects 7.5% rise in port calls this season

  72. 13/05 11:20

    Volotea celebrates first anniversary in Athens with 250% rise in customers

  73. 13/05 01:12

    Greek olive oil producer wins 100th international prize

  74. 13/05 00:45

    International film studio opens in Greek northern city of Thessaloniki

  75. 13/05 00:17

    The moving story of the heroic Lady of the Greek islet of Ro

  76. 13/05 00:03

    Athens rises to 16th rank in Europe as destination for MICE events

  77. 12/05 01:01

    Meteo: Weather to worsen in parts of Greece from Sunday afternoon

  78. 12/05 00:04

    British sculptor's Ironwork reshapes ancient Delos island site in Greece

  79. 11/05 23:55

    9th Athens Open Air Film Festival returns from June to August

  80. 11/05 01:10

    Greek fans erupt after Tsitsipas advances to Madrid Open Semifinals (video)

  81. 11/05 00:33

    President Pavlopoulos: Greece can act as a bridge between China and EU

  82. 11/05 00:32

    Metropolitan of Bursa Elpidophoros new Greek Orthodox Archbishop of America

  83. 11/05 00:27

    Piraeus neighbourhood of Drapetsona a step closer to getting a park

  84. 11/05 00:21

    Calls and SMS in EU considerably cheaper after May 15

  85. 11/05 00:19

    Athens Airport wins more prizes and accolades in April

  86. 11/05 00:16

    New Museum and DESTE Foundation at Benaki Museum Pireos in Athens

  87. 11/05 00:08

    Media report: Tourists in ancient Greek attire denied entry to Athens Acropolis

  88. 10/05 23:37

    Exhibition “Picasso at the Cyprus Museum. Works in Clay” announced

  89. 10/05 23:00

    High prices keeping buyers away from new properties in Greece

  90. 10/05 22:55

    Small gains for F&B sector as coffee, soft drinks and juices in Greece retain 24% VAT

  91. 10/05 22:43

    Wedding Tourism: Maria Menounos maid of honor at friend’s nuptials in Crete

  92. 10/05 22:33

    Greece hosts MIT's summer STEM program for high-school students

  93. 10/05 22:21

    Tender for new urban buses for Athens and Thessaloniki greenlighted

  94. 10/05 21:58

    Harvard Library marks acquisition of Greek poet Gatsos archive

  95. 10/05 21:53

    Religious Tourism: New Greek Orthodox Archbishop for Australia elected

  96. 10/05 13:40

    European Commission party celebrating Europe at Zappeion in Athens on Saturday

  97. 10/05 01:07

    Road freight transport in Cyprus grows significantly in 2018

  98. 10/05 01:02

    4th Athens Street Food Fair starts today

  99. 10/05 00:46

    US Ambassador in Athens: Greek momentum for investments is now

  100. 10/05 00:26

    Cyprus marks Europe Day: "We celebrate Europe. We choose our future"