ITB announces new platform for Virtual, Augmented Reality
Berlin, 27 February 2019 – Virtual Reality instead of a travel brochure: with Virtual Reality (VR) and Augmented Reality (AR) visitors can get an almost lifelike impression of local surroundings before they actually go on holiday. With VR goggles they can take a virtual tour of a hotel room, enjoy 360-degree views walking around New York, or go on a computer-animated tour of a cruise ship. From 6 to 8 March at the new ITB Virtual Reality Lab in Hall 10.2 (Stand 108), for the first time ITB Berlin will be highlighting the importance of VR and AR for boosting tourism sales. Experts will offer an insight into the latest technologies and projects, and a daily VR raffle will give trade visitors a chance to win a set of Oculus VR goggles.
Smart tourism experiences as a marketing instrument for boosting sales
On Wednesday, 6 March, from 11 to 11.30 a.m. Robert Eysoldt, creative consultant at Zerooverhead Consulting, will give an introduction providing examples of destination VR, and look ahead to the three-day programme of the ITB Virtual Reality Lab In Hall 10.2. Afterwards at 11.30 a.m., project manager Dr. Mandy Tom Dieck and founder/director Dr. Timothy Jung of the Creative AR & VR Hub at Manchester Metropolitan University will discuss the opportunities and challenges presented by VR and AR. At 1.30 p.m. Adrian Kalcic of Jump will talk about how tour operators can benefit from VR and how it can be put it to effective use. At 2 p.m. in his lecture on the ‘walk-in movie’, Frank Govaere, VFX supervisor, UFA GmbH, will present the development of Volumetric Video as the technology behind VR and AR.
On Thursday, 7 March at 10.30 a.m., Michael Faber of Tourismuszukunft will have information on VR trends in the travel industry. Afterwards at 11 a.m., Prof. Dr. Cornelia Zanger, chair of the Marketing and Commercial Business Studies at TU Chemnitz, and David Ruetz, head of ITB Berlin, will discuss ‘Digitalisation at trade fairs and events with a special focus on AR and VR’. At 11.30 a.m. in her lecture on ’Augmented Reality Games meet Tourism’, Anne Beuttenmüller, head of Marketing EMEA, Niantic Inc., will show how Ingress Agents and Pokémon GO Trainer can be used to travel the world with AR games, and how the tourism industry can learn from this. At 2 p.m. Johannes Berdin, CEO, Urban Timetravel S.A, Urban Time Travel, and Guy Breden, project manager of VR-Timetravel Luxembourg, will illustrate how the city of Luxembourg has integrated VR and AR in its Smart City concept. At 2.30 p.m. Prof. Dr. Ulrich Wünsch, consultant and former founder and president/rector of Berlin hdpk, Congruens GmbH, will talk about ‘Immersion – delving into a virtual environment’. Wünsch will explain the non-technological side of immersion and why our brains want to be entertained.
Events on Friday, 8 March will kick off at 11.30 with a lecture by Sebastian Plesch, research associate of Hochschule für Technik und Wirtschaft Berlin. Plesch will provide an overview of the latest developments in VR/AR and interaction technology as well as its possible uses in the tourism industry. At 2.30 p.m., taking Beethoven VR as an example of tourism promotion in Germany, Thomas Bedenk, director of Immersive Media at Agentur für Digitale Transformation Exozet, will talk about VR destination marketing. Concluding the event at 2.30 p.m. Andreas Weigel, CEO of digitnetmedia, will present a case study on Virtual Reality in the cruise industry. Programme details can be found online at www.itb-berlin.com/ITBBerlin/DestinationsSegments/VirtualReality/.
Trade visitors and the public play Pokémon
Niantic, the New York-based company and inventor of the smartphone game Pokémon Go, has activated a Pokémon In game especially for ITB Berlin. Visitors to the World’s Leading Travel Trade Show can chase the little monsters live on the Berlin Exhibition Grounds and find out how virtual content can be integrated into the real world. Many of the PokéStops will sport an ITB Berlin design. As of 6 March users will get a chance to win a 50 per cent discount code for up to two tickets to ITB Berlin on Sunday 10 March.
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations , Greek travel market, Greek tourism statistics, Greek tourism report
17/05 01:25
Mayors of Athens and Rome discuss city challenges and cooperation
16/05 23:20
Tsakopoulos Collection & Hellenic Studies Program marked their 20th anniversary
16/05 21:17
Greek Culture Minister hosts Turkish counterpart for ‘Romeo and Juliet’ premiere
16/05 20:12
Greek Finance Minister advocates green transition and Recovery Fund II
16/05 15:27
Higher global temperatures causing Caretta turtles to lay eggs sooner in Greece
15/05 20:32
BoG urges progress on harmonizing national systems of bank deposit guarantees
15/05 19:22
Islands Decarbonization Fund signing in Greek island of Naxos on May 27
15/05 14:15
EU Commission forecasts Greece's growth rate at 2.2% in 2024 and 2.3% in 2025
14/05 22:27
Syracuse show on Mycenaean influence on Sicily includes golden cup of Dendra
14/05 20:34
Greek Health Minister attends World Health Congress in Abu Dhabi
14/05 19:23
Greece and Santorini clinch top honors at American Leisure Lifestyle Awards 2024
14/05 18:31
20th Thessaloniki International Book Fair opens from May 16-19 at Helexpo
13/05 20:16
Greek Prime Minister meets with Turkish President in Ankara (video)
13/05 20:11
Greek Council of State to mull relocation of Mt Parnas casino to Maroussi again
13/05 15:48
13/05 09:53
Discover Kerasia Petrified Forest in northern Evia near the Greek Capital
11/05 01:30
Greek Foreign Minister congratulated new Serbian counterpart on assumption of duties
10/05 22:45
The 52nd Oakland Greek Festival to take place this year on May 17-19
10/05 22:33
Thessaloniki Port pier extension expected to be given the green light in the fall
10/05 19:42
Hellenic President visits Greek community's premises and Cavafy's tomb in Alexandria
10/05 19:27
Greek and Swiss ministers meet in Athens on investments and cooperation
09/05 17:22
Red Arrows aerobatic team to perform in Athens suburb of Paleo Faliro on May 18
05/05 19:40
International Tourism | WTTC: Travel sector set to break all records during 2024
04/05 17:56
Minister launches dynamic plan to boost Greece's relations with other countries
04/05 17:44
Greece opens another five Aegean Islands to Turkish visitors fast-track visas
03/05 23:04
03/05 18:00
03/05 17:42
Aegean and Olympic Air to fly 'Holy Light' from Athens to the rest of Greece
03/05 17:39
Athens transportation schedules over 2024 Greek Easter holidays announced
03/05 01:26
01/05 11:45
Euro 2004 Legends play FootGolf at Porto Carras Pro-Am Aegean Mini Tour
30/04 22:36
Visa entry express now available on five more Greek islands for Turkish citizens
30/04 20:44
Hellenic Police launches 10201, a 24-hour hotline for protection of minors in Greece
30/04 19:42
Aegean Airlines to distribute dividend for the first time after four years
30/04 18:39
May Day strikes in Greece: Public transportation disruptions and Syntagma Metro station closure
30/04 18:31
Bank of Greece report: More than 30 million tourists visit the country during 2023
25/04 22:00
Greek FM talks with Kuwaiti counterpart on bilateral relations, regional cooperation
25/04 14:49
Prices of products in Easter Basket the same or lower in Greece than in 2023
25/04 13:57
25/04 12:44
Greece and China to ink cooperation protocols in the fisheries sector
25/04 09:53
Extended shop opening hours for Easter in Greece start on Thursday
25/04 02:19
Athens Airport voted as the best in marketing strategy at European awards in Denmark
25/04 02:10
President of Hellenic Republic visits La Chascona Museum in visit to Chile
24/04 21:31
Thirty-one Greek political parties to take part in European Parliament elections
24/04 21:25
Payment by bank cards now accepted on Athens Airport Express bus lines
24/04 14:12
Herculaneum papyri unveil more than location of Plato's tomb in Athens
23/04 23:52
Greece’s New Ambassador to the United States visits Queens in New York
23/04 21:49
Traffic regulations in Athens due to the Olympic Torch Relay on Thursday-Friday
23/04 20:59
President of Hellenic Republic wraps up visit to Uruguay at parliament
23/04 15:44
Greek government will pass legislation halving commission paid for POS transactions
23/04 15:03
Precise location of Plato's burial site unveiled by ancient papyrus
22/04 22:33
'Nature Positive' peport highlights new collaborative era in travel & tourism
22/04 21:25
22/04 20:37
Greek and Turkish delegations discuss Confidence Building Measures for 2024
22/04 18:29
Over 114,000 Greek Diaspora citizens register to vote by post in the European elections
22/04 13:40
19/04 01:29
Athens State Orchestra presents 'St. Matthew's Passion' by Bach on April 30th
18/04 21:49
Greek Climate Change Minister signs memorandum for Attica fire protection zones
18/04 20:32
'Easter Basket' and 'Godparents basket' to be put into effect next week in Greece
18/04 20:17
18/04 17:40
17/04 21:06
Thessaloniki Port: Performance growth for 2023 with record container throughput
17/04 20:57
Traffic regulations imposed in Athens for the 41st Peace Marathon on Sunday
17/04 20:52
17/04 18:15
Greek Foreign Minister addresses the 9th Our Ocean Conference in Athens
17/04 17:12
16/04 21:02
NHM hosts the Trial of Pericles at the Harris Theater in Chicago on April 17
16/04 20:17
Greece will invest $830 million to protect marine biodiversity
16/04 01:46
New York Greek Independence Parade honors 1821 and solemn Cyprus Anniversary
16/04 01:35
Olympic Games Paris 2024: Olympic Flame to be lit at Ancient Olympia in Greece
16/04 00:29
European Committee of Regions and UN release study on Rural Tourism
15/04 20:41
15/04 19:58
Minister: Greece is transforming into a hub for exporting quality agri-food products
15/04 18:51
Greek Environment Minister meets Chinese Deputy Minister of Natural Resources
13/04 00:13
UN Tourism and Croatia to launch Research Centre for Sustainable Tourism
12/04 00:03
2024 marks a critical year in the enduring strength of Greek-German relations
12/04 00:00
11/04 22:07
Ambassador: US committed to upgrade of Greek military and support NATO's SE flank
11/04 19:40
Hellenic Pride on display at rainy Chicago Greek Independence Day Parade
11/04 02:06
Delphi Economic Forum IX: Energy collaboration a 'key' in Greek-Bulgarian relations
11/04 01:58
UN Tourism launches investment guidelines for Albania sector
10/04 19:01
Greek FinMin: New package of economic measures in 2025 to lower taxes, raise pensions
10/04 18:25
Greek city of Nafplion hosts Mediterranean Yacht Show for ninth year running
09/04 23:57
Greek PM on Tilos: Innovative projects for a cyclical economy are of key significance
09/04 23:55
UN Tourism members promote agenda for Europe as region leads global recovery
09/04 23:46
HFS presents 1968, Rousing Docudrama about Greece’s First European Cup April 21
09/04 22:48
Stolen 7th-century BC oenochoe returned to Greece by Hanover museum, municipality
09/04 22:42
Greek civil servants confederation ADEDY to strike on May 21
09/04 21:55
Greek Migration Minister meets Senior US Coordinator for Lawful Migration
08/04 23:48
08/04 23:41
Elliniko-Argyroupoli Mayor marches in Greek Independence Philadelphia Parade
08/04 21:53
Project Voria casino complex in Maroussi moving ahead after environmental report
08/04 21:36
Minister: Up to 120 delegations to take part in 9th Our Ocean Conference in Athens
08/04 19:22
Direct flight from Shanghai to Athens offers access to key tourism market for Greece
08/04 18:31
AI conference to attract distinguished speakers to Thessaloniki on April 25-27
04/04 23:28
City of San Jose marks March 25 with 16th Annual Greek Flag Raising Event
04/04 22:16
Urban plans published for seven townships in Thessaloniki and Attica of Greece
04/04 17:24
FinMin: The new EU economic and fiscal framework is good for Greece
04/04 15:30
Greek PM meets with the chiefs of the international pharmaceutical manufacturers
04/04 00:15
Deputy Minister for Macedonia-Thrace meets US Embassy Deputy Mission Chief
Greek Culture Minister hosts Turkish counterpart for ‘Romeo and Juliet’ premiere
Syracuse show on Mycenaean influence on Sicily includes golden cup of Dendra
Higher global temperatures causing Caretta turtles to lay eggs sooner in Greece
Islands Decarbonization Fund signing in Greek island of Naxos on May 27
Tsakopoulos Collection & Hellenic Studies Program marked their 20th anniversary
EU Commission forecasts Greece's growth rate at 2.2% in 2024 and 2.3% in 2025
BoG urges progress on harmonizing national systems of bank deposit guarantees
Greek Health Minister attends World Health Congress in Abu Dhabi
Greek Finance Minister advocates green transition and Recovery Fund II
Mayors of Athens and Rome discuss city challenges and cooperation
Red Arrows aerobatic team to perform in Athens suburb of Paleo Faliro on May 18
Greek Foreign Minister congratulated new Serbian counterpart on assumption of duties
Athens streets reopen after private university protest rally and minor incidents
Culture Ministry: Schwartz Mansion in Ampelakia near Larisa to get new lighting
Greek Health Minister: Increase of vaccinations a top priority for the government
Greek Deputy Transport Minister flies in first test seaplane flight from Lavrio port
Greece and Santorini clinch top honors at American Leisure Lifestyle Awards 2024
Greek Council of State to mull relocation of Mt Parnas casino to Maroussi again
Parnithos Avenue closed down to traffic from the cable car area due to snow
Greek Prime Minister to meet Bulgarian counterpart at Maximos Mansion
Greek civil servants confederation ADEDY to strike on May 21
City of Athens organizes 'Break the Pomegranate' 3-day festive event in Kipseli
Greek budget records 5.826 billion euros primary surplus in January-November