Presentation of Attica as tourist destination for the Scandinavian market

On 12 October 2017, during a prescheduled workshop, the

Region of Attica hosted in Stockholm an event concerning

the potential of Attica as a tourist destination.

This successful meeting, attended by tourist operators

and journalists, was conducted with the assistance of

the international office of GNTO (Greek National Tourism

Organization) in Sweden, (responsible for Sweden, Norway,

Finland, Denmark and the Baltic states) as well as the

Ambassador of Greece in Sweden, his Excellency Mr

Dimitrios Touloupas, at the Ambassadorial residence.

The representative from the Region of Attica, Executive

Regional Councillor for Tourism, Mrs. Eleni Dimopoulou,

accompanied the delegation and addressed the market

of Sweden and Scandinavia in general, highlighting the

potential of tourism in the region of Attica.

What was emphasized was that: “It is among the priorities of

the Region of Attica to re-establish the area as a destination in

order to allow greater numbers of visitors from Scandinavia,

as Athens and the whole region offer a wide variety of

tourist services, able to attract visitors of all ages from the

aforementioned countries. Younger people and “Millenials”

in particular, who have never visited Athens or Attica, will be

amazed by the variety of activities offered, as is the authentic

Marathon race, the available walking tours on the Saronic

islands, the boat trips, the sports, etc.”

The Directorate of Tourism was represented by the head of

the Directorate Mrs. Athina Kolyva and the deputy head of

the Department for Tourism Promotion, Mrs. Maria Pantelous,

both of whom explained during their detailed presentation

all the available tourist services, the tourist productsexperiences

and the tours that can be taken by individuals

or organised groups.

The perfect collaboration between the Region of Attica and

the head of the international office of GNTO in Sweden Mr.

Pavlos Mourmas, guaranteed the presence of the largest

local tour operators and tourism magazines.

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There was also a specialized presentation concerning

convention tourism, with the use of material offered by the

Athens Convention and Visitors Bureau (ACVB) and the

Athens Development and Destination Management Agency

(ADDMA) that is run by the municipality of Athens. Until

recently, the profile of visitors from Sweden is characterized

mainly by a demand for summer destinations (sea’n’sun).

The Region of Attica aims to inform the key players of the

tourist market about the multidimensional character of

Attica as an all-year-round tourist destination, as the area

ideally comprises culture, climate and light, gastronomy,

the sea and entertainment, making it a unique metropolitan

region in Europe.

On behalf of the Greek Embassy the event was attended

by the Counsellor and the new head of Economic and

Commercial Affairs, the Counsellor for Cultural Affairs and

the Press secretary.

Furthermore, the workshop was attended by senior

executives representing the Association of Swedish Travel

Agents and companies like APOLLO, TUI, TEMA-JAMBO,

TRAWELL, TRAVELHOUSE, SELECT COLLECTION as well as

AEGEAN AIRLINES and many others.

As for journalists and media in general, there were

representatives of: VAGABOND TRAVEL MAGAZINE

SWEDEN, RES TRAVEL MAGAZINE SWEDEN, LIFESTYLE

PUBLISHING MAGAZINES, SMART MEDIA, REISEGIGANTEMDESTINATION.SE

and many others.

At the end of the event, audiovisual as well as printed tourist

promotional material of the Region of Attica was distributed

and the workshop ended in a pleasant and creative

atmosphere.

RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations , Greek travel market, Greek tourism statistics, Greek tourism report

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