British Tourism: Holiday Habits Report records explosion in City Breaks for 2018

More than six out of ten British travelers intend to travel to Europe in 2018 despite the confusion surrounding Brexit's travel effects, 

according to Holiday Habits Report released by Abta, the travel association.

The report notes that despite confusion around Brexit – only one in five people (19%)

feel well informed about the implications for their holidays –

British holidaymakers appear to be committed to Europe as a

holiday destination.

63% of respondents are planning to travel to

Europe in the next 12 months. Younger people feel most confused

about what Brexit might mean: half of 25-34 year olds and 41%

of 18-24 year olds agree that they are confused. Among those

aged 55+ this figure is just 28%.

There has been a notable increase in people planning to spend more

on their holidays in the next 12 months. Over three in ten (31%)

people are planning to spend more, compared to 24% who stated

this in 2016. 14% expect to spend less whilst nearly half (47%) think

they will spend the same. Millennials are most likely to spend more

– 39% of those aged 25-34 and 34% of 18-24 year olds say they

expect to spend more on a holiday next year.

Nearly a quarter (23%) of people are planning to spend

more to ensure they get the destination they want. Perhaps

this is a reflection of greater competition for holidays to

popular destinations.

When it comes to the types of holidays people are planning,

city breaks, beach holidays and countryside breaks look set to

top holidaymakers’ lists in 2018. Over half of all holidaymakers

(51%) are planning to take a city break and 47% expect to take

a beach holiday, an increase on the numbers that did so in the

past 12 months. All-inclusive holidays are also expected to be

a popular choice for next year with 23% planning to take one.

8. OUTLOOK FOR 2018

The UK looks set to be the most popular destination overall for

holidays next year with two thirds (66%) planning a UK break,

suggesting that domestic holidays will continue their positive

trend. Europe is the second most popular destination, followed

by North America.

55-64 year olds are the age group most likely to visit Africa

(7% compared to the 5% average) while 18-24 year olds are

most likely to travel to Asia, with 14% stating they are planning

to go next year. This reflects the continuing trend for taking a

gap year after A-levels or university.

British holidaymakers are keen to experience new things with

over a quarter (27%) planning to visit a country they have

never been to before and almost a third (32%) expecting to

visit a new resort or city. 

ABOUT ABTA

ABTA has been a trusted travel brand for over 65 years.

Our purpose is to help our Members to grow their

businesses successfully and sustainably, and to help

their customers travel with confidence.

The ABTA brand stands for support, protection and

expertise. This means consumers have confidence in

ABTA and a strong trust in ABTA Members. These

qualities are core to us as they ensure that holidaymakers

remain confident in the holiday products that they buy

from our Members.

We help our Members and their customers navigate

through today’s changing travel landscape by raising

standards in the industry; offering schemes of financial

protection; providing an independent complaints

resolution service should something go wrong; giving

guidance on issues from sustainability to health and

safety and by presenting a united voice to government

to ensure the industry and the public get a fair deal.

ABTA currently has around 1,200 Members with a

combined annual UK turnover of £37 billion. For more

details about what we do, what being an ABTA Member

means and how we help the British public travel with

confidence, visit abta.com.

Read full report here.

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