New record of tourist arrivals in Naxos – Strategic actions for further development

A historic high in arrivals in the Municipality of Naxos & Small Cyclades

With over 600,000 arrivals by ferry and air and a 4.6% increase in total flows, the 2024 tourist season closed with a new record for Naxos. Ferry arrivals recorded a significant increase between April and October, with particularly positive performances in the months of May, June, August, and September. At the same time, air arrivals showed an impressive increase of 29% compared to 2023, recording a new historic high.

Promotion and extroversion actions

The Municipality of Naxos and Small Cyclades is implementing targeted actions to promote and extend the tourist season. “The challenges we face in such a competitive environment do not allow us to rest,” Deputy Mayor for Tourism Vangelis Katsaras told Tornos News.

Following actions by the Municipality, established international media and travel blogs from countries such as France, Switzerland, Great Britain, Germany, Italy and the USA highlighted the natural beauty, gastronomy, tradition and activities of Naxos, enhancing the international recognition of the destination.

Awarded as a leading sustainable destination

In September, the Municipality of Naxos and Lesser Cyclades, in collaboration with the Greek National Tourist Board Office Great Britain, organized a familiarization trip for tour operators and journalists, aiming to highlight the natural and sustainable aspects of the island.

The success of this action contributed significantly to Naxos’ distinction at the Greek Travel Awards in London, on the sidelines of WTM 2024, where it emerged as a top sustainable destination after an evaluation process under the supervision of the Greek National Tourism Organization and major British tourism organizations.

Continuous presence in international media

The promotion strategy continues with international specials in leading media such as the British TTG and the Italian La Repubblica. The reports highlight the authenticity and quality of the destination, showcasing Naxos as an ideal place for relaxation, nature-loving activities, and gastronomic experiences.

A dynamic presence in exhibitions

The Municipality emphasizes participation in major international tourism exhibitions, such as WTM 2024 in London and ITB 2025 in Berlin. According to Mr. Katsaras, “Our meetings with TV producers, journalists, bloggers, and tourism professionals are a valuable tool for planning new promotional activities.”

Funding for sustainable tourism development

With the aim of upgrading the tourism product and attracting visitors with special interests, the Municipality secured funding of 381,215 euros through the National Recovery and Resilience Plan “Greece 2.0”.

The project concerns the creation of an Integrated Hiking Network for Naxos, Donoussa, Iraklia, Ano Koufonissi, and Schinoussa, with significant interventions in signage, accessibility, and the promotion of the geological and agricultural heritage of the islands.

With coordinated actions, dynamic promotion, and investments in sustainable development, Naxos strengthens its position as one of the most sought-after Greek destinations, with stable growth and a long-term vision for the future.

RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations, Greek travel market, Greek tourism statistics, Greek tourism report