Minister: Everyone must continue the effort to reduce retail prices in Greece

"Everyone must continue the effort to reduce prices, with a reduction of the gross profit margin for the benefit of consumers," Development Minister Takis Theodorikakos said on Monday during a meeting with the board of the supermarkets union, ANA reports.

The minister met with the representatives of the supermarket association, following their request for an update on surveys done by the Consumer Goods Retail Research Institute (IELKA), the comparison of product prices with other European countries, measurements of the sector's performance, the costing of products from farm to fork, and the progress of the price reduction initiative and price control measures.
Theodorikakos pointed out to the members of the delegation that they must continue the initiative for serious price reductions and extend it to 600 product codes and more, extending the measure over time and supporting consumers by placing special labels for their convenience.
"Everyone must continue the effort to reduce prices by reducing the gross profit margin for the benefit of consumers," the minister emphasized, and added that "the reductions must be extended to codes and over time and be proportional to all the market players involved".

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