'A Greek Summer State of Mind' is the new message of Greek tourism campaign (video)

"A Greek Summer State of Mind" is the new message of the Greek tourism campaign presented at a special event on Thursday, which stresses that the Greek summer is more than sun and sea, but also an idea, ANA reports.

This year was entirely different than expected due to the novel coronavirus pandemic, Prime Minister Kyriakos Mitsotakis said at Egli open-air theater on Thursday night “and this summer will be different than what we planned.”

Introducing the “Restart Tourism” campaign at Zappion Hall and a short promotional video targeted to foreign audiences and social platforms abroad, to encourage tourists to come to Greece, Mitsotakis said that the pandemic “brought a deep economic crisis that we hope is temporary.”

The premier announced that he was encouraged by the Greek statistical service’s results for the first quarter of the year, which showed that the recession in Greece was 0.9 pct, a rate that was significantly lower than in other Eurozone countries where it averaged -3.2 pct for January-March. He warned however that the second quarter will be very difficult. “The Greek economy met the coronavirus crisis with great force. The second quarter will be very difficult, and we hope that things will improve from the third quarter on,” the premier told the audience.

“In Greece, we fared well because we all worked together and listened to the advice of specialists,” Mitsotakis said, “and the success in facing the pandemic allows us to return to the new economic normalcy gradually, by opening sectors gradually.” Tourism, a sector the Greek economy is tied to in multiple ways, could not be exempted from this gradual reopening, he noted.

Authorities “will be very strict” in terms of ensuring tourism employees keep the measures of personal protection, and if nothing goes amiss internationally, Greece will be able to allow “almost all countries” to come to Greece, he said, referring to bans of flights from countries with heavy epidemiological loads. As flights from abroad begin on June 15, tourists themselves “will come to a Greece that is the same but at the same time different,” the prime minister pointed out. “They will have to observe the basic hygiene protocols invariably. The protection of public health, the safety of visitors and workers in tourism remain our top non-negotiable priority. It is to our advantage that in the summer we will be in the open air, where specialists say that the possibilities of contagion are significantly reduced”.

It’s an opportunity to see things differently, he added. “Summer is not a season, it’s a mentality, a way of looking at things”.

Tourism Minister Haris Theoharis noted that Greece is opening its arms to welcome visitors with rules and safety. He said that the new campaign was a cooperative effort of the tourism ministry, the Greek National Tourism Organisation (GNTO), and Marketing Greece, adding that such alliances benefit Greece and expressing hope that further alliances of this kind will follow.

On her part, the managing director of Marketing Greece, Ioanna Dretta, noted that a simple, unpretentious and modest message is sent via a 40-second video.

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