Wyndham reveals plans to add value for franchisees and promote its business

Α Decrease font Enlarge font
Wyndham reveals plans to add value for franchisees and promote its businessWorld’s largest hotel franchising company highlights efforts to elevate brands, serve owners, drive global growth and innovate for guests as part of its mission to make hotel travel possible for all

LAS VEGAS - Wyndham Hotels & Resorts (NYSE: WH) - the world's largest hotel franchising company with approximately 9,200 hotels across more than 80 countries - outlined plans to advance its position as the world's leading provider of select-service hotel brands before thousands of its franchisees at its first global conference as an independent hotel company, hospitalitynet.org.

With a focus on enhancing returns for its nearly 6,000 franchisees, the Company unveiled several initiatives designed to elevate its brands, deliver incremental resources to its owners, grow its presence and meet the needs of today's travelers.

"As the world's largest hotel franchisor, our commitment to making hotel travel possible for all starts with our franchisees," said Geoff Ballotti, president and CEO of Wyndham Hotels & Resorts. "Together, we are elevating our family of iconic brands through innovation in quality and design, operational efficiency, strategic growth and guest experience to shape not only the future of Wyndham but the legacy of our owners around the world."

Elevating Economy

Wyndham continues to democratize travel by elevating the economy segment with distinct, meaningful experiences for guests - at an affordable price point - for some of its most iconic brands. On the heels of recent brand-wide redesign efforts for Super 8® by Wyndham and Howard Johnson® by Wyndham, the company unveiled a new look for Days Inn® by Wyndham.

  • Dawn of a New Days Inn: With its 50th anniversary approaching in 2020, Days Inn - one of the largest brands in the economy segment - unveiled a new interior design package for its 1,400 hotels in the U.S. The new design, aptly named Dawn, takes inspiration from the sun with bright and airy rooms and sun-centric art celebrating the brand's roots with a modern flair. The brand expects to implement the design standard across its U.S. portfolio in several phases.

Revolutionizing Design and Construction

The Company is prioritizing new-construction growth with the launch of both new and refreshed prototypes designed to lower development costs and capture greater efficiencies, taking a page from the best practices of La Quinta® by Wyndham and the success of the recent Moda prototype launch from Microtel by Wyndham®.

Growing Garden: The Company announced plans to reposition its Wyndham Garden® brand for growth with a new interior and exterior prototype called Arbor, which offers a streamlined, modern aesthetic inspired by nature that is designed to reduce cost-per-key to build.

Dual-Branding La Quinta and Hawthorn Suites® by Wyndham: Wyndham is introducing a new prototype combining its extended-stay Hawthorn Suites brand with La Quinta, designed to streamline development and operational costs while appealing to multiple types of travelers. The dual-brand prototype leverages the newly refreshed room of La Quinta's Del Sol prototype, which continues to draw developers, with seven new-construction agreements signed in the second quarter.

Reimagining AmericInn® by Wyndham: The Company also debuted a refreshed interior design for AmericInn inspired by the modern lodge look, updating the brand's contemporary exterior prototype while celebrating its heritage. Together, the interior and exterior designs represent the brand's fourth-generation prototype.

Driving Global Growth

As international tourism continues to grow, Wyndham is positioning its well-known brands to capitalize on the rising demand for trusted lodging options for all travelers, particularly everyday travelers and the growing global middle class.

New Brands in New Markets: Five Wyndham brands have opened in new markets this year, including Days Inn in New Zealand; Microtel in China; Ramada® by Wyndham in Armenia; Wyndham® in Malaysia; and Wyndham Garden in Argentina, Australia and the Philippines. The Company also signed agreements to introduce Dolce Hotels and Resorts® by Wyndham in Denmark and Vietnam this year, and La Quinta in the Dominican Republic in 2021.

Making its Mark: Since launching just over two years ago as the first soft brand geared toward midscale and upper-midscale hotels, Trademark Collection® by Wyndham continues its rapid growth around the world, adding six new hotels in Canada and its first hotel in Latin America, in Belize, to its more than 100 hotels in North America and Europe.

Growth in Asia: Wyndham is the largest international franchisor in Greater China and recently announced plans to open approximately 500 hotels in China over the next three years, bringing its total to more than 2,000 hotels there by the end of 2022. The Company is also growing rapidly in Southeast Asia and the Pacific Rim, its fastest-growing region, and plans to open three new hotels in Thailand later this year. Additionally, Wyndham added three Ramada hotels in South Korea this year, surpassing 40 hotels in the country.

Digital Technology Evolution

Following its strategic initiative to endorse all of its brands with the "by Wyndham" moniker - one of the largest name changes in the industry's history - and the evolution of Wyndham Rewards, which brought about innovative, first-to-market partnerships such as DoorDash, Wyndham is leveraging new technology to expand its digital efforts to drive brand recognition and contribution and enhance the guest experience across its portfolio.

Wyndham Wi-Fi: Addressing the ongoing challenge of providing great guest Wi-Fi, Wyndham franchisees now have access to a new bundle of wireless and network services featuring high-quality hardware and equipment at lower costs called Wyndham Wi-Fi. Hoteliers will have access to best-in-class wireless and network equipment, a professional home page, superior Wi-Fi services with consistent signals capable of handling guests' multi-screen needs, and one-stop shopping for support.

Mobile First: To meet guests where they are - literally, in the palm of their hands - the Company will launch a new mobile app in the spring of 2020 offering streamlined bookings, account management, gamification, and exciting on-property features enabling guests to make the most of their stays. This intuitive, anticipatory app also will provide Wyndham Rewards members with personalized moments woven throughout their journey.

RELATED TOPICS: GreeceGreek tourism newsTourism in GreeceGreek islandsHotels in GreeceTravel to GreeceGreek destinationsGreek travel marketGreek tourism statisticsGreek tourism report

 

 

Tornos
  1. 07/07 00:53

    Greek State Minister: Cabinet reshuffle not a government priority

  2. 07/07 00:48

    The stunning Greek island of Skiathos from above

  3. 06/07 18:00

    Serbian foreign minister: Closing border hurts Greece's interests

  4. 06/07 17:40

    Development Minister: Hellinikon project a work of national importance

  5. 06/07 15:35

    Government spox: Greece to resume direct flights with the UK from July 15

  6. 06/07 13:31

    Exporters Association: Greece's productive model must and can change

  7. 06/07 13:17

    Long delays at Promachonas border crossing into Greece

  8. 06/07 11:30

    Greek PM to inaugurate three new Athens metro stations on Monday

  9. 06/07 11:08

    Zero deaths and only 9 new Covid-19 cases reported in Greece

  10. 05/07 23:15

    Greek borders open for 14 more countries as of July 1

  11. 05/07 23:10

    Ban on circulation in hotspots extended in Greece to July 19

  12. 05/07 23:04

    Cyprus announces no quarantine for UK visitors from August 1

  13. 05/07 19:53

    Nine new Covid-19 cases in Greece and no fatality in last 24 hours

  14. 05/07 18:37

    The small Greek island of Donoussa has said no to plastics

  15. 05/07 18:28

    Entrance of Serbian nationals to Greece postponed from July 6 to July 15

  16. 05/07 16:01

    Migration Minister: Decongestion of Greek islands now visible

  17. 05/07 11:32

    Media travel guide: There’s more to Cyprus than the beach

  18. 04/07 22:57

    Agrotourism: An alternative to traditional tourism in island of Crete

  19. 04/07 22:43

    AP: EU cites Cyprus and Greece for allowing travel vouchers, not refunds

  20. 04/07 20:36

    Greek President sends wishes to American people for Independence Day

  21. 04/07 20:32

    No fatalities and 25 new cases of Covid-19 confirmed in Greece

  22. 04/07 20:23

    Minister Theoharis: Greece has a quality tourism product to offer

  23. 04/07 20:03

    First global Hellenic Medical Teleconference on the coronavirus

  24. 04/07 15:38

    UNWTO and Italy look ahead as official visit marks restart of tourism on Europe

  25. 04/07 13:19

    Gentiloni: Greek economy will prosper with resources of the Recovery Fund

  26. 04/07 11:14

    Weather front with with rain and hail expected in mainland Greece

  27. 04/07 00:21

    Occupany of Greek hotels that have opened remains at May levels of 20%

  28. 03/07 22:09

    Greek president discusses EU's Recovery Fund with Commission VP

  29. 03/07 22:00

    Three new Athens metro stations to be operational as of Tuesday

  30. 03/07 21:29

    No fatalities again and 28 Covid-19 cases registered in Greece on Friday

  31. 03/07 20:28

    ACI and IATA call for governments to pay costs of public health measures

  32. 03/07 18:20

    US embassy marks July 4th with charity, music, and floodlit buildings

  33. 03/07 18:08

    Giorgio Armani and Gino Sorbillo named new special ambassadors for tourism

  34. 03/07 16:57

    Lamda Development CEO: Hellinikon project 'will make all Greeks proud'

  35. 03/07 15:45

    Shipping Minister checks adoption of health protocols at Patras

  36. 03/07 15:35

    UNWTO, Telefonica help destinations use AI to drive tourism's restart

  37. 03/07 13:25

    Greek Prime Minister: €3.5 billion measures to support the economy

  38. 03/07 13:25

    Quarantine measures impede aviation restart in Africa & the Middle East

  39. 03/07 00:43

    New urban plan for fire-ravaged Mati in Attica goes on public consultation

  40. 03/07 00:32

    US Ambassador visits Church NGO with the Greece's Archbishop

  41. 03/07 00:13

    Greece successfully auctioned six-month bonds on Wednesday

  42. 02/07 23:54

    Tourist season opens for the wonderful Greek island of Skiathos

  43. 02/07 22:22

    Greek Development Ministry: Elefsina Shipyards consolidation under way

  44. 02/07 22:04

    E-governance Minister outlines digitization progress in Greece

  45. 02/07 21:41

    President of Hellenic Republic receives head of 'Greece 2021' committee

  46. 02/07 20:32

    Another 28 coronavirus cases confirmed in Greece on Thursday

  47. 02/07 20:04

    21,000 arrivals at Athens International on day Greek airports open to foreign flights

  48. 02/07 19:39

    Greece’s lockdown seeing the coronavirus fast fading away

  49. 02/07 15:26

    Helliniko: The bulldozers are in and demolition work has begun

  50. 02/07 13:57

    U.S. State Secretary urges Turkey to maintain Hagia Sophia’s status

  51. 02/07 13:52

    AHEPA applauds U.S. Ambassador on stance over Aghia Sophia status

  52. 02/07 11:48

    UNWTO members meet to boost cooperation in Asia and the Pacific

  53. 02/07 11:31

    Greece welcomes tourists flying in on fewest flights in decades

  54. 02/07 01:16

    Greece welcomes tourists for first time following Covid-19 lockdown (video)

  55. 02/07 01:04

    Aviation: May passenger demand records slight improvement

  56. 01/07 23:37

    New General Counsel at IATA

  57. 01/07 23:35

    IPTO and Eurobank to finance Crete-Attica grid with €400 million

  58. 01/07 22:44

    Prime Minister: Greece a global example on managing the Covid-19 pandemic

  59. 01/07 22:29

    UNWTO pays official visit to Italy as borders re-open across the Schengen Zone

  60. 01/07 21:59

    Alpha Bank announces deal to sell NPLs portfolio worth €1.1 billion

  61. 01/07 21:40

    International Air Transport Association welcomes ICAO decision on CORSIA

  62. 01/07 19:50

    UNWTO chief: As tourism restarts, our responsibilities remain

  63. 01/07 15:23

    TripAdvisor: Cleanliness most important factor in selecting accommodations

  64. 01/07 14:11

    235 international flights landed on Wednesday at Greek airports

  65. 01/07 01:33

    Framework modernization bill for public outdoor gatherings tabled in Greece

  66. 01/07 01:12

    Tripadvisor survey: Three Greek beaches in Europe’s top-10

  67. 01/07 00:34

    WTTC: European flight bookings show ‘London is falling’

  68. 30/06 22:23

    One coronavirus fatality and 20 new cases in Greece in the last 24 hours

  69. 30/06 21:49

    Government info on travel to Greece after July 1 opening to tourists

  70. 30/06 20:40

    Seajets speedboats to relaunch its routes in Greece on July 3

  71. 30/06 20:30

    Greek operator Celestyal Cruises suspends all voyages until March 2021

  72. 30/06 20:08

    AP: EU reopens to 14 nations but not to US tourists

  73. 30/06 19:56

    Greek FM to continue contribution to efforts for the rebuilding of Syria

  74. 30/06 18:28

    Christians will turn against Islam if Hagia Sophia becomes a mosque

  75. 30/06 17:20

    TUI and Greek Tourism Ministry join forces to reach 50% of last year's arrivals

  76. 30/06 15:07

    Greek government speeding up reforms that improve daily lives

  77. 30/06 14:45

    May Air Cargo records slight pickup amid continuing capacity crunch

  78. 30/06 12:18

    Greek State minister: First weeks are crucial for the tourist flows

  79. 30/06 11:01

    UNWTO adapts agenda for Africa to accelerate recovery of tourism sector

  80. 30/06 00:10

    Greece opens to more tourists on July 1 with "stay safe" measures in place

  81. 30/06 00:07

    Greek Foreign Minister's schedule in visit to Tunisia

  82. 30/06 00:02

    10 new cases of coronavirus and no deaths in Greece during last day

  83. 29/06 23:58

    Nearly all business activities and services resume operations in Greece

  84. 29/06 23:53

    Minister: All Greek airports will open on conditions of safety

  85. 29/06 23:41

    Unicredit: Greek economy to shrink 16% this year and recover (+12%) in 2021

  86. 29/06 23:28

    Olympiakos team crowned Greek champions for the 45th time (video)

  87. 29/06 23:09

    Professor: Nice weather will last in Greece until the end of summer

  88. 29/06 22:40

    Greek island of Naxos, a top gastronomic destination

  89. 29/06 18:52

    Magnitude 5.4 earthquake strikes off the Greek island of Rhodes

  90. 29/06 15:58

    Strong interest in investing in Greek Region of Western Macedonia

  91. 29/06 13:22

    UNWTO: Small island destinations in critical need of urgent support

  92. 29/06 12:34

    Greek Tourism Minister leadership on Kos island to welcome TUI flight

  93. 29/06 11:20

    Greek President is visiting Agathonissi and Lipsi islands

  94. 29/06 11:04

    Media: Greek bid to host Europa Conference League to be withdrawn

  95. 28/06 22:33

    Another 24 hours without a Covid-19 fatality and only 23 new cases in Greece

  96. 28/06 22:27

    Yiannis Stournaras sworn in for second term as Bank of Greece governor

  97. 28/06 22:20

    US probe concludes no Greek doctors or politicians bribed by Novartis

  98. 28/06 15:45

    United Kingdom lifts quarantine ban for tourists coming from Greece

  99. 28/06 15:39

    Archipelagos Institute creating sanctuary for marine animals in Greece

  100. 28/06 15:32

    Greek regional airports ready to welcome flights from abroad