Greece jumps 7 spots in WEF's global tourism and travel competitiveness list

Α Decrease font Enlarge font
Greece jumps 7 spots in WEF's global tourism and travel competitiveness listThe country's improved ranking was based on its outstanding efforts to value its natural resources

Greece has risen seven spots to reach the 24th position in the latest global tourism competitiveness ranking released by the World Economic Forum (WEF) on Thursday.

Spain, France and Germany continue to top the travel and tourism rankings in the World Economic Forum’s Travel and Tourism Competitiveness Report 2017, released today, but Asia steals the show as the region’s largest economies show the greatest rise in tourism-friendliness. The report ranks 136 countries across 14 separate dimensions, revealing how well countries could deliver sustainable economic and societal benefits through their travel and tourism sector.

Apart from the ranking, the report also shows how the industry is a force for good in an otherwise largely stagnant global economy. The global travel and tourism sector accounts for 10% of global GDP, grows faster than other sectors and provides one in 10 jobs. Underpinning this growth is the increasing accessibility and affordability of travel, although environmental challenges remain and many countries underperform in making technological strides.

The top three in the ranking – Spain, France and Germany – have secured their position thanks to world-class natural and cultural resources, outstanding infrastructure and hospitality services. Traditional strong travel and tourism destinations, including Japan (fourth), the United Kingdom (fifth), the United States (sixth, down two places), Australia (seventh), Italy (eighth), Canada (ninth) and Switzerland (10th), have also made it in the top 10. Switzerland, however, made a steep fall from sixth to 10th place, while Japan (fourth, up five) gained most places.

Emerging markets

While advanced economies still hold the top spots in the ranking, 12 of the top 15 most improved countries are emerging markets, with Asia’s as exponents. Asia’s largest markets are not only becoming larger source markets but also more attractive destinations. Almost all of the region’s countries improved their ranking. Except for Japan, Hong Kong (11th, up two), China (15th, up two), Republic of Korea (19th, up 10) and Malaysia (26th) also made it to the top 30, while India made the largest leap in the top 50 (up 12 places) to land in 40th place.

“The rise of Asia’s giants shows that the Asian Tourism Century is becoming a reality,” said Tiffany Misrahi, Community Lead of the Aviation, Travel and Tourism Industries, World Economic Forum. “To reach their potential, the majority of countries still have more to do, from enhancing security, promoting their cultural heritage, building their infrastructure and creating stronger visa policies.”

The Travel and Tourism Competitiveness Report 2017 finds that the increasingly protectionist global context, one that is hindering global trade, is not holding back international travel. Travel and tourism’s resilience is clear as the industry continues to build bridges between people and stronger visa policies are being developed to enhance security while facilitating travel. In light of the Fourth Industrial Revolution, evidence suggests that, connectivity has increasingly become a must-have for countries as they develop their digital strategy.

“The increasing importance of demand from emerging markets and technology are changing the travel and tourism sector’s landscape at a fast rate,” said Roberto Crotti, Economist, World Economic Forum. “The capacity of countries to respond to and embrace these structural shifts will determine the future success of destinations.”

Improved ranking

Regarding Greece, the country's improved ranking was based on its outstanding efforts to value its natural resources (32nd, up 14 places), through stronger digital demand (19th) and environmental protection (39th, up 22 places) as well as marketing activity (43rd, up 19 places).

Price, competitiveness also rose significantly (90th, up 23 places) thanks to declining cost of accommodation for international tourists, lower fuel cost and reduced ticket taxes and airport charges to incentivize tourism directly.

“These policies have contributed to generate more international arrivals, but have produced mixed results in terms of revenues,” the report notes and clarifies: “To increase arrivals and revenues, Greece should focus on making its business environment (103rd) friendlier, with lower impediments to FDIs, reduced taxation on profits and enhanced efficiency of the legislative system.”

Furthermore, the country needs to become more ICT ready (51st) since businesses still make little use of new technologies for business-to-business (98th) and business-to-customer (82nd) transactions. Finally, enhancing its visa policies (73rd) is another measure that would boost revenues and international arrivals with little financial investment required.

The report contains detailed country profiles for the 136 economies featured in the study, including a comprehensive summary of their overall positions in the index and a guide to the most prominent travel and tourism competitive advantages and disadvantages of each. Also included is an extensive section of data tables that cover each indicator used in the index’s computation.

The World Economic Forum produced the report in collaboration with our data partners Bloom Consulting, Deloitte, the International Air Transport Association (IATA), the International Union for Conservation of Nature (IUCN), the UNWTO and the World Travel & Tourism Council (WTTC).

Read the full report here

RELATED TOPICS: GreeceGreek tourism newsTourism in GreeceGreek islandsHotels in GreeceTravel to GreeceGreek destinations Greek travel marketGreek tourism statisticsGreek tourism report

 

 

 

 

 

 

Tornos
  1. 23/04 23:49

    Sailboat full of migrants intercepted off western Greece

  2. 23/04 23:47

    Greek banks aspire to begin online asset auctions within June

  3. 23/04 23:45

    Olympiakos football champions of Greece for 7th time in a row

  4. 23/04 23:40

    Culture Minister: Greece’s contribution to civilization is introducing dialog as a foundation of democracy

  5. 23/04 23:38

    New self-employed professionals fund in Greece debuts with €201 million deficit

  6. 23/04 23:36

    Revenues from properties in steady nosedive in Greece

  7. 23/04 23:35

    IMF Communications Director Rice denies reports on split approach to Greek issue

  8. 23/04 23:27

    Amazing blind pianist cries in concert for Japan’s tsunami victims (video)

  9. 23/04 23:22

    U.S. ambassador: Greece is key NATO ally in a strategically crucial region

  10. 23/04 23:11

    Barca legend Puyol meets refugees in Greece ahead of El Clasico derby

  11. 23/04 23:09

    Greek and Iranian FMs discuss bilateral cooperation and regional developments

  12. 23/04 21:19

    Greece's creditors to meet May 22 date for concluding second review

  13. 23/04 21:17

    Use and production of medical cannabis may be legalized in Greece

  14. 23/04 21:04

    French elections poll: Macron and LePen to face off in second round

  15. 23/04 19:16

    French Elections live streaming: First round too close to call (video)

  16. 23/04 17:13

    Kyriakos Mitsotakis: Macron’s win is a response to left and right-wing populism

  17. 23/04 13:06

    Institutions due to return in Greece for conclusion of review

  18. 23/04 11:01

    Greece and China aim for closer cooperation through Ancient Civilizations Forum

  19. 22/04 23:30

    Maryland Film Festival first look at Stavros Niarchos Foundation Parkway

  20. 22/04 23:27

    France’s overseas territories kick off critical presidential vote

  21. 22/04 23:24

    Greek Tourism Minister and US Ambassador discuss policies to attract American tourists and investment

  22. 22/04 23:18

    Turkey continues actions in Cyprus' Economic Exclusive Zone with new NAVTEX

  23. 22/04 23:16

    2016 marks best primary budget surplus in Greek State since 1995

  24. 22/04 23:13

    Ex-chiefs of Athens 984 municipal radio to stand trial for financial mismanagement

  25. 22/04 23:07

    Real vs. Barcelona and Ronaldo vs. Messi in “El Clasico” football derby (video)

  26. 22/04 23:02

    Cypriots in UK could see no status change in Brexit arrangements

  27. 22/04 22:59

    Basque NGO to leave Chios island after municipality opposes plan for refugee clinic

  28. 22/04 22:44

    Cyprus president: Good climate in talks "not enough"

  29. 22/04 22:39

    Greek police await forensic and CCTV data in terror probe

  30. 22/04 22:32

    At least 19 children killed by South Africa bus crash

  31. 22/04 22:29

    Higher taxes and pensions prevent improvement in Greek job market

  32. 22/04 22:26

    Russian Foreign Minister discusses Syria chemical attacks with US Secretary of State

  33. 22/04 22:19

    23 countries to be represented by 180 athletes at the Rhodes’ UCI Gran Fondo

  34. 22/04 21:20

    North Aegean Region launches new tourism campaign in Lesvos island

  35. 22/04 21:17

    Greek President: Europe is in danger of being cut off from its roots

  36. 22/04 20:14

    Comet hit earth in southern Turkey 13,000 years ago according to ancient carvings

  37. 22/04 19:11

    The National Symphony Orchestra at the Piraeus Municipal Theater on Monday

  38. 22/04 17:04

    Venezuela: 12 killed in riots while opposition calls for more protests

  39. 22/04 15:57

    Greek opposition leader Mitsotakis: Tsipras offering “stale Chavez” policies

  40. 22/04 14:52

    Ecumenical Patriarch Bartholomew to give open lecture in Geneva on April 24

  41. 22/04 13:49

    Greek champion Petrounias wins gold in European Gymnastics Championships (video)

  42. 22/04 11:17

    Greek privatization fund searches for financial advisors to sell 30% stake in Athens Airport

  43. 22/04 00:20

    IMF admits to misjudging economic performance in Greece

  44. 22/04 00:18

    Greek opposition leader to visit cities of Naousa and Veria on Sunday

  45. 22/04 00:13

    Research: Skinny people more prone to depression

  46. 22/04 00:05

    Drop in travel receipts and visitor numbers to Greece in January-February

  47. 22/04 00:02

    New guide book on the fascinating art and history of Athens’s First Cemetery

  48. 21/04 23:59

    Greek wineries travel to London on April 25 for wine tasting event

  49. 21/04 23:55

    Athens eyes fresh rise in visitor numbers this season

  50. 21/04 23:53

    Ruussia: St. Petersburg metro bomber funded by “international terrorists” in Turkey

  51. 21/04 23:51

    Canadian travel site: Three Greek destinations among best economical honeymoon list

  52. 21/04 23:46

    Greek government condemns latest terror attack in Paris

  53. 21/04 23:43

    Turkey to engage in new diplomatic approach by May

  54. 21/04 23:38

    Greek meteorological service EMY forecasts bad weather for Saturday

  55. 21/04 23:22

    Popular Greek actor Stathis Psaltis dies at 66 after long battle with cancer

  56. 21/04 21:40

    Three companies submit improved bids for Thessaloniki Port stake in Greece

  57. 21/04 19:36

    IMF's Thomsen: Greece, institutions are close to a staff-level agreement

  58. 21/04 17:30

    Bloomberg: Turkey’s urbanites resist giving Erdogan more power (infographics)

  59. 21/04 15:27

    Greek FM: Aim of Ancient Civilizations Forum to turn it into institution

  60. 21/04 13:20

    Greek Finance Minister: Meeting with Lagarde went very well

  61. 21/04 11:17

    Time: Crete island in Greece among top 10 economical destination for Americans in Europe

  62. 21/04 00:41

    FM: Cyprus reserves the right to respond to Turkish NAVTEX

  63. 21/04 00:38

    Concern in Athens over IMF forecasts: 'Fiscal gap' specter emerges again

  64. 21/04 00:36

    Incredible 10-year-old drummer wins in “Denmark’s Got Talent” (video)

  65. 21/04 00:33

    Greek Enterprises Federation: Economic recovery could lead to rise in wages

  66. 21/04 00:30

    ESM head: Greece may return to the markets before end of bailout program

  67. 21/04 00:27

    Inside a 17.5 million dollar private nuclear bunker in the US

  68. 21/04 00:25

    Ongoing investigations after bomb explosion in central Athens

  69. 21/04 00:23

    Ancient Greek Amphora discovered in private home on island of Kalymnos

  70. 21/04 00:22

    World Bank President Kim: 'No immiment' plans for loan to Greece

  71. 21/04 00:19

    Report: Facebook wants to read your mind

  72. 21/04 00:17

    Greek industrial turnover index up by 20.9% during February

  73. 21/04 00:15

    PM Theresa May to block free movement of EU citizens to UK

  74. 21/04 00:13

    NGOs financing to be discussed in Greek Parliament over the next days

  75. 21/04 00:09

    Cosco Shipping to cooperate with Skyserv SA in Greece

  76. 21/04 00:05

    Hot Greek actress Athina Oikonomakou posts clip of Maldives trip (video)

  77. 21/04 00:01

    Niarchos Foundation donates 143 ambulances to the Greek State

  78. 20/04 23:57

    Eurogroup chief: 1.9 billion from tax free threshold in 2019 if targets not met

  79. 20/04 23:52

    Felony charges against former central banker and Piraeus Bank head in Greece

  80. 20/04 23:46

    Turkish President Erdogan: Barack Obama deceived us over PKK

  81. 20/04 23:40

    China offers military contracts worth billions of yuan to private companies

  82. 20/04 23:37

    Eurobank launches tax-free calucation services to customers in Greece

  83. 20/04 23:32

    Rex Tillerson declares end to ‘strategic patience’ with Iran

  84. 20/04 22:25

    Jews of Greece event in New York highlights historic presence (video)

  85. 20/04 20:21

    Scientists discover alien planet as best candidate for life as we know it

  86. 20/04 17:18

    Greek-Russian and American astronauts at International Space Station (video)

  87. 20/04 16:03

    Disney to launch a ‘Star Wars’ starship luxury resort

  88. 20/04 15:01

    ‘Safe-deposit box gang’ blamed for Avlona warehouse robbery in Attica

  89. 20/04 13:58

    Russian ship sinks Turkish Coast Guard vessel in Bosporus by accident (video)

  90. 20/04 12:56

    Mykonos island in Greece: A top vacation choice

  91. 20/04 11:54

    Erdogan to meet President Trump on NATO May Summit for first time

  92. 20/04 10:29

    Athens among top-50 tourist destinations for milennials in the world

  93. 20/04 02:36

    Emirates trims US flights after Trump government curbs

  94. 20/04 02:33

    Actress Tina Fey on Andrea Martin as Greek heritage meets Armenian

  95. 20/04 02:30

    High occupancy rates in Zagori, Epirus in Greece over Easter Period

  96. 20/04 02:26

    Inflation drops in 17 EU member-states to 1.5% average - Greece at 1.7%

  97. 20/04 02:24

    Aegean and Olympic Air record 5% increase in passenger traffic in Q1 of 2017

  98. 20/04 02:22

    Brazilian therapist uses snake massage to “help” clients cure depression (video)

  99. 20/04 02:20

    Greek court to re-examine Turkey's new extradition request for 8 officers

  100. 20/04 02:17

    Surveys: How do the refugees see Athens and how do Athenians see the refugees