MITT 2017 study: Russian tourist spending rose by 40% during 2016

Α Decrease font Enlarge font
MITT 2017 study: Russian tourist spending rose by 40% during 2016Total spend by Russians holidaying abroad rose an incredible 40% over 2016

It is official – Russian tourists are back among the big spenders. A survey of Russian households by market research firm Ipsos Comcon, presented on the first day of the MITT 2017 travel exhibition in Moscow, has shown that total spend by Russians holidaying abroad rose an incredible 40% over 2016 – even though the actual number of tourists declined over the same period.

This is encouraging news for destinations offering premium or higher-end holidays to Russian customers, as it shows the top end of the market has survived the recent troubles. On the other hand, the real effect of the last couple of years has been at the bottom end, where Russian tourists on a lower budget have stayed at home.

The study by Ipsos Comcon also looked into the sector split of Russian tourism in 2016. Resort, sightseeing and skiing travel all suffered falls in numbers in 2016 – although the relative fall in skiing holidays abroad is partly related to the fact that Russia is developing world-class ski resorts of its own, like Sochi. One area to see growth, however, was visiting friends and relatives tourism (VFR) – this grew 5% as the Russian diaspora in Europe and elsewhere continued to swell.

Russia is a big country – and the tourist flows are very different the further east you go in the country. Almost all Russian visitors to Thailand come from the Volga federal district and further east, while 90% of St. Petersburg’s outbound tourists go to Finland. At a national level, Europe is still responsible for over half of all travel (51%), with Asia taking 35% and Africa (almost exclusively north Africa) on 18%. All regions suffered a fall in levels of outbound travel in 2016, but this was compensated for by the increased spend.

What about the outlook for 2017? As Russia starts to emerge from its slump, the key drivers of tourism demand look promising. The Russian rouble has recovered from the disastrous rate of 18 months ago to almost reach 60 to the euro. This in turn has boosted the economy; oil prices are back at the $50 mark; and the Russian economy is forecast to no longer be in recession in 2017.

Slow and steady recovery in the base of Russian tourism

This improved situation has filtered down to the pocket of Russian tourists. 36% of Russians surveyed by Ipsos Comcon are now in the income bracket that usually travels. This is a 4% rise from 2015 – showing a slow and steady recovery in the base of Russian tourism.

Even though budget travel numbers fell in 2016, the survey had good news for this segment too. The bottom of the Russian outbound travel market is falling away, therefore means many Russians are no longer travelling abroad. This means pent-up demand in the market, as those who have had to skip a holiday will be even keener to travel abroad now they have money in their pockets again. With premium travel in such a healthy state, and a wave of demand just waiting to be unleashed, the survey paints a rosy picture for the Russian outbound travel market in 2017.  

Speaking of positivity in the Russian travel market, the first day of MITT was a busy one. Thousands of visitors came through the doors on 14 March to see the destinations on display – including Turkey, making a convincing return to the Russian outbound travel market with an entire pavilion at MITT, Partner Country Spain, and hundreds of other destinations from all around the world. 

The study also showed that outbound travellers from Moscow mostly traveled to Greece in 2016, while this country was also the third destination of choice for citizens of St. Petersberg, following Finland and the Baltic countries.
 
The report also recorded a dropping share of Russian outbound leisure travellers while the top destination for Russians traveling outside of their country was Europe (51%)
 
An increase in outbound travelers seeking medical treatment and cultural events was noted along with the estimate that Russian holidaymakers are waiting for the opening of flights to Egypt because it is low budget destination and that Greece and Cyprus benefited from the instability in Turkey.

Tornos
  1. 22/06 16:49

    Blueground’s portfolio includes 400 property assets in Athens

  2. 22/06 16:34

    English novelist Anthony Horowitz discovers “most magical” Greek island of Spetses

  3. 22/06 14:26

    BITE 2018: Chinese express strong interest in Greece as a tourist destination

  4. 22/06 14:22

    Emirates Airbus A380 makes first landing in Athens on Friday (video)

  5. 22/06 14:17

    Greek island vacation for American media tycoon Barry Diller

  6. 22/06 14:17

    Greek National Theatre offers cheaper tickets for Ancient Theater of Epidaurus

  7. 22/06 14:02

    Travelbook.de presents its "Top 10" Greek beaches list for 2018

  8. 22/06 13:49

    Kate Hudson’ son Ryder, 14, looks like grandpa Kurt Russell on Greek vacation

  9. 22/06 13:46

    Chalkidiki’s olives lauded in Russian travel magazine

  10. 22/06 12:37

    Report: Hotel rooms on popular Greek islands booked during 2018 season

  11. 22/06 12:23

    “Disruption” at 7th SNF International Conference on philanthropy in Athens (videos)

  12. 22/06 10:53

    Archaeologists discover villa and mosaic of Ancient Greek fisherman Phainos in Turkey

  13. 21/06 19:34

    Balance of travel services in Greece: Arrivals grow but spending drops in Q1

  14. 21/06 19:20

    Athens Stock Exchange: 7th Hellenic Investment Forum in New York winds up

  15. 21/06 18:42

    Summer Nostos Festival draws crowds to the SNFCC in Athens

  16. 21/06 18:32

    Saving 1 million turtles worldwide by new global TUI Turtle Aid programme

  17. 21/06 16:24

    TUI: Greece second most popular destination in 2018 - the tourists who prefer it

  18. 21/06 14:35

    Marriott International Hotels gear up as water savvy Cape Town bounces back

  19. 21/06 14:31

    Ferrari celebrates 70th anniversary in Greek city of Ioannina in Epirus (video)

  20. 21/06 13:20

    3rd Ministerial Conference for Security and Stability on Greek island of Rhodes

  21. 21/06 12:22

    Air Traffic Controllers strikes destroy aviation and economies across Europe

  22. 21/06 10:05

    Travel report: Astypalaia, a Greek island that steals your heart

  23. 19/06 22:27

    Aegean Cuisine network ‘the ambassador of Cycladic islands gastronomy’

  24. 19/06 22:22

    Refugee Food Festival is coming to restaurants in Athens and Mytilene island

  25. 19/06 22:17

    Ambassador Pyatt: Strong support by the US for Greece's economic recovery

  26. 19/06 22:05

    Popular Greek singers performing across the country for summer 2018

  27. 19/06 21:51

    Art Athina 2018 opens at the Athens Conservatory on June 21

  28. 19/06 21:45

    Five applications for freight rail transport and logistics to Greece

  29. 19/06 21:32

    China showing great interest in Greek audiovisual sector and film tourism

  30. 19/06 21:22

    The Athens Acropolis Museum celebrates nine years of existence

  31. 19/06 18:51

    Lesvos island marks World Refugee Day with concerts by refugee children

  32. 19/06 18:44

    Greek island of Sifnos: A place filled with tasty memories

  33. 19/06 18:39

    President Kovind: Greece and India can boost bilateral trade to more than 1 billion

  34. 19/06 18:32

    Legendary Onassis yacht Christina O docks at Greece’s Piraeus port (video)

  35. 19/06 18:20

    Minister: Culture adds value to Greece's tourist product (video)

  36. 19/06 17:48

    Report: Symbolism of Greek statues in Beyoncé and Jay-Z Apesh*t clip (video)

  37. 19/06 17:37

    Prospect for strengthening tourist flows from India to Greece very high

  38. 19/06 17:04

    Four Seasons Astir Palace Hotel Athens redevelopment in full swing

  39. 19/06 16:59

    Singapore Airlines’ new Boeing 787-10 to serve Bali after July 2, 2018

  40. 19/06 14:49

    The top-5 countries with the highest demand for Greek golden visas

  41. 19/06 12:36

    ACI Europe: Traffic at Athens, Kefalonia and Corfu airports takes off

  42. 19/06 10:26

    Reuters: Dromeus Capital fund looking to invest in Greek commercial property

  43. 19/06 00:27

    Harvard Library acquires archive of iconic Greek poet Nikos Gatsos

  44. 19/06 00:21

    Media: DG Comp delay doubles offer for 20-year concession of Athens Airport

  45. 19/06 00:13

    Cyprus’ residents trips abroad rise by 1.7% during May 2018

  46. 19/06 00:06

    Land developer confident Helleniko project can commence construction in early 2019

  47. 18/06 23:58

    Tatler Travel Guide 2018: Two Greek hotels among the 101 best in the world

  48. 18/06 23:42

    Ryanair flight attendant dancing to Britney Spears' Toxic goes viral

  49. 18/06 22:45

    Report: The mystery of the Sleeping Giant in the Greek island of Naxos

  50. 18/06 21:17

    Indian President Ram Nath Kovind visits Greek capital of Athens

  51. 18/06 21:12

    Space Agrobox: Greek students find way to feed astronauts

  52. 18/06 21:03

    New York Times laud Athens as a rising cultural capital of Europe

  53. 18/06 20:06

    4th Annual Loukoumi Dance Party and Make A Difference Awards in New York

  54. 18/06 20:01

    Tourist arrivals in Cyprus up by 7.6% during May

  55. 18/06 19:55

    Summer Nostos Festival returns in Athens between June 17-24 (video)

  56. 18/06 19:40

    Arab resorts try to copycat Greece’s Cycladic island beauty

  57. 18/06 19:35

    Greek Investment Roadshow in the USA to take place between June 19-22

  58. 18/06 18:27

    Food-For-Good Festival in Kalamaria Thessaloniki a big hit

  59. 18/06 16:23

    Ancient Theatre of Aptera in Crete to reopen after 17 centuries of silence

  60. 18/06 14:19

    TUI report: Scaling positive change through sustainable tourism

  61. 18/06 12:09

    Olympic champion Stefanidi to participate in Athens Street Pole Vault event

  62. 18/06 10:02

    ABTA: 1 in 3 Brits travel abroad without checking advice about their holiday destination

  63. 15/06 21:19

    Religious Tourism: Exploring ancient Christian churches in Turkey

  64. 15/06 21:08

    Poll: 99% of women hate their partner wearing tight Speedos

  65. 15/06 20:37

    Alexandria’s Greek graves in Egypt form moving monument to Diaspora

  66. 15/06 20:30

    Cavo Paradiso club in Mykonos island celebrates 25th anniversary

  67. 15/06 18:26

    Bus work stoppages in Athens on Tuesday and Thursday

  68. 15/06 16:22

    New objective tax rates for property in Greece approved by finance ministry

  69. 15/06 14:17

    First run for trimaran Superspeed linking Thessaloniki with Sporades islands

  70. 15/06 12:06

    Rainy weather front to affect parts of Greece until Tuesday

  71. 15/06 10:00

    New Mykonos Art festival aims to redefine the popular island destination

  72. 15/06 00:04

    ESM approves 1 billion euros disbursement to Greece

  73. 14/06 23:49

    Nine of the most incredible insurance claims in the history of travel experiences

  74. 14/06 23:38

    Hellenic Heritage Foundation of Toronto celebrates 22nd Annual Gala

  75. 14/06 23:32

    Piraeus to receive €2 million in countervailing benefit from Cosco-run port

  76. 14/06 23:27

    Rich Indians turn to Cyprus for coveted European Union passports

  77. 14/06 20:56

    Bank of Greece: Apartment values down by 40% in the country since 2007

  78. 14/06 20:49

    Retracted and redone Med diet study shows same result: Good

  79. 14/06 20:47

    Athens city council and Mastercard to promote Greek capital abroad

  80. 14/06 20:18

    Sky Express starts flights to and from Chania in Crete and Athens

  81. 14/06 18:34

    Greek Tourism Minister highlights country's attractions for Russians

  82. 14/06 18:32

    Media report: Celebrities making their way to Greece for Summer 2018

  83. 14/06 16:03

    Manasis School in Australia dances “Zorba the Greek” at rugby game

  84. 14/06 14:56

    The Tiger Lillies tour Greece between June 19-24

  85. 14/06 10:33

    Airlines’ ‘hidden’ fees report: Better know before you go

  86. 14/06 01:49

    Guardian: Mykonos and Santorini among 10 classic European islands on a budget

  87. 14/06 01:40

    The essential guide to drinking Ouzo

  88. 14/06 01:34

    Andros island museum hosts tribute to expressionist Dimitris Mytaras

  89. 14/06 01:27

    Tourism, food and beverage sectors boost new hirings in May

  90. 14/06 01:18

    The full agreement between Greece and FYROM on name dispute in English

  91. 14/06 00:55

    The six best toilets in the 2018 International Toilet Tourism Awards

  92. 14/06 00:24

    Work stoppages to affect most transport means in Athens on Thursday

  93. 14/06 00:08

    All-night performance at Temple of Epicurean Apollo in Peloponnese

  94. 13/06 23:13

    Supplementary tax hike on Greek islands and Athens city center

  95. 13/06 22:07

    Tickets to travel to four European countries to 315 young Greeks

  96. 13/06 20:48

    Dior launches pop up store in Mykonos with exclusive Myconian collection

  97. 13/06 20:02

    Athens Taxi owners go again on strike over Uber return fears

  98. 13/06 19:42

    Expert presentation: The color and design of the Parthenon frieze

  99. 13/06 16:24

    Report: Tiffany Trump and Lindsay Lohan planning Mykonos trip together

  100. 13/06 12:52

    Russian Foreign Minister: Economic ties with Greece growing strongly