MITT 2017 study: Russian tourist spending rose by 40% during 2016

Α Decrease font Enlarge font
MITT 2017 study: Russian tourist spending rose by 40% during 2016Total spend by Russians holidaying abroad rose an incredible 40% over 2016

It is official – Russian tourists are back among the big spenders. A survey of Russian households by market research firm Ipsos Comcon, presented on the first day of the MITT 2017 travel exhibition in Moscow, has shown that total spend by Russians holidaying abroad rose an incredible 40% over 2016 – even though the actual number of tourists declined over the same period.

This is encouraging news for destinations offering premium or higher-end holidays to Russian customers, as it shows the top end of the market has survived the recent troubles. On the other hand, the real effect of the last couple of years has been at the bottom end, where Russian tourists on a lower budget have stayed at home.

The study by Ipsos Comcon also looked into the sector split of Russian tourism in 2016. Resort, sightseeing and skiing travel all suffered falls in numbers in 2016 – although the relative fall in skiing holidays abroad is partly related to the fact that Russia is developing world-class ski resorts of its own, like Sochi. One area to see growth, however, was visiting friends and relatives tourism (VFR) – this grew 5% as the Russian diaspora in Europe and elsewhere continued to swell.

Russia is a big country – and the tourist flows are very different the further east you go in the country. Almost all Russian visitors to Thailand come from the Volga federal district and further east, while 90% of St. Petersburg’s outbound tourists go to Finland. At a national level, Europe is still responsible for over half of all travel (51%), with Asia taking 35% and Africa (almost exclusively north Africa) on 18%. All regions suffered a fall in levels of outbound travel in 2016, but this was compensated for by the increased spend.

What about the outlook for 2017? As Russia starts to emerge from its slump, the key drivers of tourism demand look promising. The Russian rouble has recovered from the disastrous rate of 18 months ago to almost reach 60 to the euro. This in turn has boosted the economy; oil prices are back at the $50 mark; and the Russian economy is forecast to no longer be in recession in 2017.

Slow and steady recovery in the base of Russian tourism

This improved situation has filtered down to the pocket of Russian tourists. 36% of Russians surveyed by Ipsos Comcon are now in the income bracket that usually travels. This is a 4% rise from 2015 – showing a slow and steady recovery in the base of Russian tourism.

Even though budget travel numbers fell in 2016, the survey had good news for this segment too. The bottom of the Russian outbound travel market is falling away, therefore means many Russians are no longer travelling abroad. This means pent-up demand in the market, as those who have had to skip a holiday will be even keener to travel abroad now they have money in their pockets again. With premium travel in such a healthy state, and a wave of demand just waiting to be unleashed, the survey paints a rosy picture for the Russian outbound travel market in 2017.  

Speaking of positivity in the Russian travel market, the first day of MITT was a busy one. Thousands of visitors came through the doors on 14 March to see the destinations on display – including Turkey, making a convincing return to the Russian outbound travel market with an entire pavilion at MITT, Partner Country Spain, and hundreds of other destinations from all around the world. 

The study also showed that outbound travellers from Moscow mostly traveled to Greece in 2016, while this country was also the third destination of choice for citizens of St. Petersberg, following Finland and the Baltic countries.
 
The report also recorded a dropping share of Russian outbound leisure travellers while the top destination for Russians traveling outside of their country was Europe (51%)
 
An increase in outbound travelers seeking medical treatment and cultural events was noted along with the estimate that Russian holidaymakers are waiting for the opening of flights to Egypt because it is low budget destination and that Greece and Cyprus benefited from the instability in Turkey.

Tornos
  1. 24/03 19:58

    Airplane’s door opens moments before take off (video)

  2. 24/03 19:52

    Greek flag raised to Independence Day in Lynn, Massachusetts in USA

  3. 24/03 19:47

    Putin to Le Pen: Russia reserves right to meet any French politician (video)

  4. 24/03 19:44

    US President Trump honors the Greek Independence Day (video)

  5. 24/03 19:33

    Erdogan's Turkey: A Sunni Iran in the making

  6. 24/03 19:30

    President Anastasiades hopes UK FM will give Ankara message on Cyprus

  7. 24/03 19:28

    German Fin Min: Greece will remain in Eurozone only with competitive economy

  8. 24/03 19:26

    Greek Ministers to visit Cyprus in coming days

  9. 24/03 19:24

    Juncker warns Trump on new Balkan war if US President urges break up of EU

  10. 24/03 19:21

    Cypriot Minister Kadis: Education issues require pan-European approach

  11. 24/03 19:17

    UK Police release new recent photo of London terrorist

  12. 24/03 19:14

    EU President response to Greek PM's letter on EU social acquis

  13. 24/03 19:12

    12 migrants drown in Aegean Sea off Turkish coast with 7 rescued and 4 missing

  14. 24/03 19:09

    Fin Min: Last issues in review to be concluded in 'next few days'

  15. 24/03 19:04

    Turkey threatens again to take actions regarding Cyprus’ natural gas

  16. 24/03 19:00

    Corruption Prosecutor resigns over Novartis probe in Greece

  17. 24/03 18:56

    Scarlett Johansson “replies” to Greek Finance Minister (video)

  18. 24/03 18:53

    PM: Greece seeking clear answers on labour relations rights

  19. 24/03 18:47

    UEFA punishes PAOK team over anti-Merkel and “Greek Macedonia” banners

  20. 24/03 17:43

    Greek government dragging its feet on state company utilization

  21. 24/03 16:37

    The importance of the 25th March National Holiday in Greece

  22. 24/03 15:34

    EU official: Greece’s primary surplus in 2016 higher than forecast

  23. 24/03 13:29

    Israel, Greece and Cyprus in multi-level cooperation for combating terror (video)

  24. 24/03 11:26

    Brussels negotiations end with progress in fiscal issues

  25. 24/03 10:18

    European Union hopes Greece will drop objections to unity declaration

  26. 24/03 03:04

    ELA-ceiling for Greek banks increased by 0.4 billion euros

  27. 24/03 03:00

    ND response to IMF: Greece's problem is not the opposition

  28. 24/03 02:56

    Anastasiades and Guterres hope Cyprus talks may resume soon

  29. 24/03 02:53

    Sympossio Greek Gourmet Touring wins first prize in Tourism Awards 2017

  30. 24/03 02:51

    NHSA launches inaugural West Coast Convention in L.A.

  31. 24/03 02:48

    Salon Mondial du Tourisme 2017: French tourists vote Rhodes this summer

  32. 24/03 02:40

    2,500 years old luxurious Greek Palace uncovered by archaeologists in Ancient Poseidonia

  33. 24/03 02:34

    Greek super market sector turnover expected to continue slide during 2017

  34. 24/03 02:28

    Greek FM blasts European Union countries on refugee issue

  35. 24/03 02:25

    Capital Ship Management Corp. attains MRV assessment from LRQA

  36. 24/03 02:21

    Greek Immigration police arrest five women for working illegally as nurses

  37. 24/03 02:16

    Reuters: Tsipras considers objection to signing EU declaration

  38. 24/03 02:16

    Reuters: Tsipras considers objection to signing EU declaration

  39. 24/03 02:12

    ECB to European Parliament: Capitalisation of Greek banks ‘relatively good’

  40. 24/03 02:08

    Rex Tillerson: I didn’t want the job of being US Secretary of State

  41. 24/03 02:02

    Greek police to ambassador: ‘Abhorrence and sadness’ over terror attack in London

  42. 24/03 02:00

    US army seeks biodegradable ammunition that sprouts plants

  43. 24/03 01:53

    Greek FM to Die Welt: Turkey must withdraw troops from Cyprus

  44. 24/03 01:44

    Ukraine bans Russian wheelchair-using Eurovision performer from final (video)

  45. 24/03 01:40

    Greek Labour minister takes part in ‘Nostra Europa’ event in Rome

  46. 24/03 01:35

    ISIS claims responsibility: London attacker was our soldier

  47. 24/03 01:32

    ESM: Reforms in Greece have borne fruit bringing country back to growth

  48. 24/03 01:21

    Greek and German FMs discuss European Union's prospects in Athens

  49. 24/03 01:18

    Booking.com: Social media determine first-time travel intentions globally for 2017

  50. 24/03 00:54

    Terror: Man stopped from driving vehicle full of weapons into Antwerp mall

  51. 24/03 00:45

    Greek Ministry denies blocking lawyer’s access to defected Turkish commandos

  52. 24/03 00:42

    IMF admits asking Greek main opposition ND party to support measures

  53. 24/03 00:38

    Report: Tax evasion in Greece between 11 to 16 billion euros yearly

  54. 24/03 00:34

    Greek PM: Europe has surrendered to the IMF and this explain its existential crisis

  55. 24/03 00:31

    German Foreign Minister Sigmar Gabriel visits Athens

  56. 24/03 00:25

    Citizens in the West brace for more terrorist attacks in 2017 (infographic)

  57. 24/03 00:14

    Greek Piraeus port jumps to 38th place globally in container traffic during 2016

  58. 24/03 00:10

    Three Hellenic Navy vessels open doors to public for March 25 anniversary

  59. 24/03 00:10

    Londoners protest against terrorism in solidarity to victims’ families

  60. 24/03 00:03

    Erdogan says Turkey will re-examine ties with EU after referendum

  61. 23/03 23:58

    Greek Trade group: Up to 18.7K SMEs face closure in first half of 2017

  62. 23/03 21:54

    Famous Turkish actor falls in love with attractive Greek model

  63. 23/03 18:51

    Aegean announces higher turnover and lower after-tax profits in Greece for 2016

  64. 23/03 15:43

    Three men charged with vandalising Athens public transport ticket machines

  65. 23/03 15:37

    Greek Culture Minister answers on antiquities found in Helliniko airport

  66. 23/03 15:32

    Music and sculpture at Greek National Archaeological Museum on Monday

  67. 23/03 14:28

    Two Greeks among the injured in the London attacks

  68. 23/03 13:25

    Special traffic measures in central Athens for March 25 celebration parades

  69. 23/03 12:49

    Athens Airport receives Corporate Excellence Award for best social media use

  70. 23/03 10:14

    Athens to switch off lights on Saturday for ‘Earth Hour’

  71. 22/03 23:41

    Fraport Greece unveils upgrades and development plan for 14 regional airports

  72. 22/03 23:32

    UK-based airlines asked to move to Europe after Brexit or lose major routes

  73. 22/03 23:26

    Laptops and tablets banned on some UK and US inbound flights over security

  74. 22/03 23:12

    Accor to open first ‘ibis Styles’ hotel on Crete in Greece

  75. 22/03 23:01

    Train derails in Switzerland injuring at least three passengers

  76. 22/03 22:59

    ND chief Mitsotakis speaks of ‘strategic’ partnership between Greece and Israel

  77. 22/03 22:57

    Augmented reality the next big thing in Virtual Reality industry (graph)

  78. 22/03 22:55

    Eurogroup head refuses to apologize for provocative statements

  79. 22/03 22:51

    Thousands storm FYROM streets against EU’s domestic meddling

  80. 22/03 22:49

    Greece in 37th International Paris Book Fair with more than 100 book titles

  81. 22/03 22:38

    Exhibitions exchange by Greek Heracleidon and Chinese Science and Tech Museums

  82. 22/03 22:35

    Ankara's Foreign Minister Cavusoglu: Turkish-Cypriots true owners of Cyprus

  83. 22/03 22:28

    “Cycladic Society, 5000 years ago” exhibition in Athens extended to April 9

  84. 22/03 22:24

    Real-life Rapunzel grows 2.30 meters hair in 20 years (video)

  85. 22/03 22:02

    Support for restoration of historic Bayezid Mosque in Northern Greece after fire

  86. 22/03 21:43

    Turkey's Erdogan warns Europeans ‘will not walk safely on the streets’!

  87. 22/03 19:32

    Sunday Times: 11 Greek beaches among the top-50 in Europe

  88. 22/03 17:21

    Telemedicine service for emergency heart problems provided on 5 Greek islands

  89. 22/03 16:18

    Greek director Yiorgos Lanthimos to collaborate with Hollywood stars

  90. 22/03 14:56

    Crete, Santorini and Rhodes in TripAdvisor's best European destinations for 2017

  91. 22/03 13:53

    Athens Concert Hall lecture series on Ancient Macedonia and Thrace theatre

  92. 22/03 12:47

    Greek PM attends delivery ceremony of Holy Sepulcher restoration work

  93. 22/03 12:36

    Exhibition on Greece during the 1980’s attracts 80,000 visitors in Athens

  94. 22/03 11:20

    At least 4 dead and several injured in London double terror attack (videos)

  95. 22/03 10:33

    Ancient Vergina fortifications in Greece dated to reign of post-Alexander King Cassander by archaeologists

  96. 22/03 02:13

    FM congratulates election of Greek Law professor as VP of ECtHR

  97. 22/03 02:08

    Three Greeks appear in Forbes billionaire list for 2017

  98. 22/03 02:06

    EU migration Commissioner threatens consequences for not hosting refugees

  99. 22/03 02:02

    Erdogan vows to recapture territories from Greece, Cyprus and many more

  100. 22/03 02:00

    Survey: Majority of Greeks see migrants as a social and economic threat