Trivago: The absolute hotel trends to watch in 2018 according to the travel industry

Α Decrease font Enlarge font
Trivago: The absolute hotel trends to watch in 2018 according to the travel industryWhat did the hospitality industry’s thought leaders and experts see coming down the line in 2018

Trivago notes in a recent report at its businessblog that we 've hit the halfway mark for 2018, which is the perfect time to check in on the top hotel trends the industry recommended watching out for this year.

Back in January, the leading travel platform surveyed reports put forth by the some of the travel industry’s most trusted media outlets. Skift looked back at 2017 to predict how last year’s industry evolutions will evolve further in 2018. Tnooz turned a sharp eye toward the emerging trends that have the potential to become the “next big thing.” Forbes focused on the digital transformation trends turning the industry “completely on its head,” while Hotel Management was more interested in what’s becoming the “new normal” in hotel design.

What did the hospitality industry’s thought leaders and experts see coming down the line in 2018? How spot-on were their predictions? Here’s a look at some of the biggest hotel trends that were tipped to take shape in 2018.

Hotel distribution in 2018: facilitated direct bookings and vacation rentals

Facilitated hotel-branded direct bookings with metasearch

While 2017 saw the mutation of some metasearch sites into hybrid meta-OTAs, facilitated bookings could prove the bigger booking trend in 2018. With facilitated bookings, metasearch could help bring high-value direct bookings to the hotel advertiser and a seamless booking journey to the traveler via a platform optimized for conversion.

And in the case of trivago Express Booking, strong advertiser branding on the booking funnel means it’s clear to the traveler who owns the booking.

Vacation rentals

More travelers started looking for alternative accommodations in 2017, while marketing channels looked to provide more personalized search experiences and more choice to users. One possible 2018 evolution of this trend would be to see more vacation rentals available on more hotel distribution channels.

Hotel technology in 2018: blockchain, cloud, and mobile

Blockchain technology

Blockchain technology left its considerable mark on the global economy in 2017. Will 2018 be the year blockchain disrupts the hospitality industry? Some sources say it very well could be.

Cloud-based operation management software

With a greater focus being placed on the quality of the guest experience than ever before, hotels of all sizes are looking to streamline operational processes and facilitate inter-staff communication as much as possible this year with cloud-based management systems.

Mobile and voice-responsive functionality

Last year highlighted the shift to an online booking journey; now we’re seeing that booking journey going mobile. Hotel companies are feeling the pressure to provide the ultimate customer journey on mobile devices, with a voice-responsive search experience hot on its heels.

Hotel marketing in 2018: automated, updated for SEO, and data driven

Chatbots and conversational marketing on hotel websites

Speed of information and UX are now cornerstones in the conversion funnel; today’s chatbots assist with both. It wouldn’t be surprising to see these low-cost, high-impact multi-functional bots popping up on more hotel websites to assist guests and encourage bookings this year.

Mobile-first SEO strategies

Mobile-first indexing is anticipated to be fully implemented in 2018, which means that making hotel websites and booking pages optimized for mobile will be a priority for many hotel companies in the coming months.

Data leveraging

Online marketing techniques are getting more strategic and targeted, which means hotels will harness more data this year to reach the right audiences with the right content. Data insights will also enable hotels to publish more competitive rates across all their distribution channels.

Hotel rooms in 2018: simpler, more natural designs; smarter smart tech

Interconnected devices

Some sources say the smart room is nigh, while others say it’s already here. Either way, we’ll be seeing more Internet-of-Things-inspired hotels rooms in 2018, with guests unlocking their rooms, adjusting the lighting and temperature, and streaming their Netflix favorites on the TV with their smartphones.

Nature-inspired and pared-down designs

Hotels looking to renovate this year could take the opportunity to pare guestrooms down to the bare minimum, increase communal space, and incorporate more live greenery and natural light into their designs. Adding more (discreet) power outlets would be a good idea, too.

Hotel loyalty in 2018: online reputation, special offers, and reimagined loyalty programs

Online reputation management

Word of mouth has gone digital, and it has a huge influence on travelers booking hotels. Online reputation management may move into the spotlight as a way to both increase bookings and foster customer loyalty online.

Reimagined rewards structures and incentives

Revamped hotel loyalty programs from some big names in the business got quite a bit of attention in 2017, setting the stage for independent hotels and other hotel chains to follow suit in 2018 with their own new or redesigned loyalty programs.

Special offers from hoteliers

A feature update to trivago’s marketing platform enables hotel advertisers to publish Special Offers on their hotel profiles to catch the attention of and encourage bookings from travelers on the site. With the hotel’s contact details displayed next to the special offer, this feature also opens the channels of communication between guest and hotel right at the start of the booking journey.

Hotel sustainability in 2018: meaningful, measurable, and achievable goals

Science-based targets

The International Tourism Partnership published its “Hotel Global Decarbonisation Report” toward the end of last year, and it was a sobering eye-opener.

A study undertaken to gauge the hotel sector’s impact on carbon emissions and to understand what actions need to be taken for the sector to align with the Paris Climate Agreement, the report calls for hotel companies to step up as leaders and set science-based carbon reduction targets for the industry.

2018 will be the year for setting these goals, and for establishing practical action plans for achieving them.

Readers can find more insights into the latest hospitality industry trends in “The Biggest Trends in Luxury Hospitality Revealed” and “The Inexpensive Hotel Amenities That Luxury Guests Now Want Most.”

Trivago also has an entire category of articles on the topic of hotel trends. Check it out here on the blog.

Read more at businessblog.trivago.com

RELATED TOPICS: GreeceGreek tourism newsTourism in GreeceGreek islandsHotels in GreeceTravel to GreeceGreek destinations Greek travel marketGreek tourism statisticsGreek tourism report

Photo Source: pixabay.com

 

Tornos
  1. 15/11 01:12

    ΑΒΤΑ: Five key principles for selling travel products to the over 50s

  2. 15/11 01:09

    UNWTO: Communities needed in Cultural Tourism’s digital transformation

  3. 15/11 00:57

    IATA: "Spirit of change" needed from governments to boost European competitiveness

  4. 14/11 23:02

    Religious Tourism: Greek Holy church in Turkey abandoned to ruin

  5. 14/11 22:51

    Traffic diversions along Athens-Thessaloniki motorway for maintenance works

  6. 14/11 20:40

    Wedding tourism: Greek island of Santorini among the world's top destinations for 2019

  7. 14/11 18:35

    Outbound tourism from India to double by 2022

  8. 14/11 18:28

    Tourists in Cyprus drive beer deliveries up by 3.6% in first 10 months of 2018

  9. 14/11 15:20

    Social media channel: The 14 most beautiful nationalities in the world (video)

  10. 14/11 14:12

    No ferry service in Greece on November 28 as seamen join general strike

  11. 14/11 12:05

    Greek National Tourism Organization clip wins world’s “Best Tourism Film” award (video)

  12. 14/11 10:56

    Ancient city of Tenea unearthed in Greece - its prosperity to Roman times confirmed

  13. 14/11 00:08

    Research: New ranking method could help hotels to maximise their revenue

  14. 13/11 21:52

    The cherished flavors of Tselementes, Greece’s original ‘Masterchef’

  15. 13/11 21:38

    Survey: Greek CFOs most optimistic in Europe for Autumn 2018

  16. 13/11 21:26

    Greek museums and sites record rise in visitors and revenue in first seven months of 2018

  17. 13/11 20:12

    Original winter swimming race across Vouliagmeni Bay in Athens on December 2

  18. 13/11 19:13

    Disabled 14-year-old girl captures Greek hearts at Athens Marathon (video)

  19. 13/11 19:05

    Greek government to lessen social security contributions for professionals

  20. 13/11 19:01

    Lower property tax to boost consumption and real estate in Greece

  21. 13/11 18:53

    Bank of Greece drafts plan for slashing NPLs by €40 billion

  22. 13/11 18:13

    ASTA International Showcase conference on island of Rhodes in Spring 2019

  23. 13/11 14:43

    British Tourism: Hard Brexit's impact on the Greek economy

  24. 13/11 14:37

    More than 2,000 investors visit Greek pavilion at Web Summit 2018

  25. 13/11 13:25

    Survey: Lower labour costs in hotels and restaurants in Cyprus

  26. 13/11 11:04

    Greek and Italian PMs discuss cooperation in investments and energy

  27. 13/11 10:17

    Lake Antinioti: In the footsteps of the Durrells at Corfu's otter lagoon

  28. 13/11 01:55

    First Greek supermarket opens in Germany

  29. 13/11 01:51

    5786 Turks have sought asylum in Greece following the failed coup in 2017

  30. 13/11 01:46

    Greek exports to surpass 33 billion euros by end of 2018

  31. 13/11 01:41

    Bank of Greece points to higher residential property prices in Q3 2018

  32. 13/11 01:29

    International Conference on Marine Mammal Protected Areas held in Greece

  33. 13/11 01:20

    Culture Tourism: The Platonic Academy of Athens, the world’s first university

  34. 13/11 01:13

    Campaign to save Hellenique Fondation "Greek House" in Paris

  35. 13/11 01:05

    Lemnos Gallipoli Committee commemorates Armistice Day 1918 on Mudros Bay

  36. 12/11 23:55

    Antique musical instruments at Ancient Nikopolis Museum in Greece

  37. 12/11 21:50

    The superb health benefits of Greek honey

  38. 12/11 21:43

    Vote for the Greek island of Corfu in EUFCN Location Award competition

  39. 12/11 19:25

    Nike honors of Greek Olympic legend Louis with new Air Zoom Spiridon

  40. 12/11 16:20

    UAE investment firm Mubadala invites Greek firms for cooperation

  41. 12/11 15:06

    Sports Tourism: Greek girl wins karate world championship (video)

  42. 12/11 13:01

    China expresses strong interest in Greek products and services

  43. 12/11 11:55

    EBRD-funded programs for Greek small and medium-sized enterprises

  44. 11/11 20:58

    Voice of Greece renewed program beginning on Monday, November 12th

  45. 11/11 20:46

    Brimin Kipkorir Misoi from Kenya wins 36th Authentic Athens Marathon (video)

  46. 11/11 20:29

    Educational programs for kids at the Museum of Cycladic Art in Athens

  47. 11/11 18:53

    APRA welcomes European Court of Auditors’ special report on passengers’ rights

  48. 11/11 16:42

    Direct metro connection to Athens airport resumes operations on Saturday

  49. 11/11 12:35

    UNWTO: Outbound tourism spending from the Gulf 6 times the global average

  50. 11/11 10:11

    Russian archaeologists unearthed ancient Greek settlement in Crimea peninsula

  51. 10/11 14:08

    Saffron 'the red gold of the Greek land' to reach Chinese shops by 2019

  52. 10/11 13:59

    Greek industrial output grows by 2% year-on-year in September

  53. 10/11 13:55

    Cyprus building permits significantly grow between January – August 2018

  54. 10/11 13:47

    Photo of flight attendant breastfeeding passenger’s baby goes viral

  55. 10/11 13:35

    Education Tourism: First school reader in demotic Greek turns 100

  56. 10/11 13:22

    Medical Tourism: Onassis Foundation head notes new era for transplants in Greece

  57. 10/11 12:31

    IMF more optimistic on Greek economy that European Union

  58. 10/11 11:16

    The Times 2018 spotlight on Cyprus: Opportunity knocks for investors...

  59. 09/11 21:23

    Religious Tourism: How Arkadi became symbol of self sacrifice for freedom

  60. 09/11 21:23

    NGTO and Aegean launch new campaign to promote Athens and Thessaloniki

  61. 09/11 21:07

    Power supply restored on the Greek island of Rhodes

  62. 09/11 19:53

    History Tourism: Phryne, the Ancient Greek model who stripped for her freedom

  63. 09/11 19:36

    Interconnector Greece-Bulgaria gets nod of the European Commission

  64. 09/11 19:19

    Russian tycoon Rybolovlev released but remains still under investigation

  65. 09/11 19:10

    Archaeological Museum on Greek island of Corfu to reopen after six years

  66. 09/11 18:43

    Greece extends Golden Visas for affluent foreign investors

  67. 09/11 16:41

    New Victoria Hislop book inspired by the Greek island of Makronisos

  68. 09/11 14:58

    16 Greek enterprises participate in business mission to Nigeria

  69. 09/11 14:47

    Record 415 exhibitors in Philoxenia and another 200 in Hotelia

  70. 09/11 12:49

    Greek Cultural Day marks Greek migration in Sydney of Australia

  71. 09/11 12:42

    Evgenios Vassilikos: November established as Month of Marathon for Athens tourism

  72. 09/11 11:39

    Greek tennis star Tsitsipas Most Improved Player of 2018 at ATP awards

  73. 08/11 20:04

    Hadjigeorgakis house and Hala Sultan Mosque closed on 10 and 20 November

  74. 08/11 19:49

    Religious Tourism: Monastery of Archangel Michael in Panormitis on Symi island

  75. 08/11 19:41

    EU Commission report: Greek economy to grow by 2% in next three years

  76. 08/11 19:30

    Iconic Comedie-Francaise to perform in ancient Greek theater of Epidaurus

  77. 08/11 19:11

    “Reviving” of Mycenaean acropolis of Gla in Viotia area of Central Greece

  78. 08/11 19:09

    Trastor REIC buys real estate asset in Halandri suburb of Attica for 4 million

  79. 08/11 18:52

    Greek Tourism: 58% of overnight stays in Greece are from EU countries

  80. 08/11 18:43

    “BlueGrowth Piraeus” innovation contest to take place on December 3

  81. 08/11 17:59

    European Union: Greece attains top rates in sea water quality

  82. 08/11 17:10

    School in Greek island of Antikythera opens with 3 students

  83. 08/11 17:07

    Travel data: Most Russian tourists focus on Athens and Attica coast

  84. 08/11 15:14

    Greek unemployment drops to 18.9% lowest levels since August 2011

  85. 08/11 13:04

    Russian ambassador shows interest in new natgas pipeline being extended to Greece

  86. 08/11 11:49

    Report: 10 important things that Canada and Greece have in common

  87. 08/11 01:07

    Greek wineries open to visitors on Sunday for European Day of Wine Tourism

  88. 08/11 00:59

    Greek public sector federation ADEDY calls strike on November 14

  89. 08/11 00:19

    More than 15,000 foreign runners in Athens for The Original Marathon

  90. 08/11 00:11

    Santorini cruise company wins "Best in Luxury" award at WTM 2018

  91. 07/11 23:49

    Greek Tourism Minister at WTM: New record with 33 million arrivals and €2 billion higher revenues in 2018

  92. 07/11 23:44

    Traffic restrictions for Athens Authentic Marathon 2018 on Sunday 11 November

  93. 07/11 23:19

    WTM 2018 | Quality tourism ideal antidote to overtourism for European destinations

  94. 07/11 23:09

    Ancient Greek workshops for aspiring archaeologists by Greek Embassy in US

  95. 07/11 22:57

    Greek wine production drops in 2018

  96. 07/11 22:51

    First locally managed hydroelectric plant inaugurated in North Western Greece

  97. 07/11 22:44

    Christmas Ballet Gala at Olympic Hall in Athens between November 24-25

  98. 07/11 21:40

    Photo of Greek groom giving bride yellow card becomes viral (video)

  99. 07/11 21:39

    Greek-American genealogical experts join forces to support Greece’s archives

  100. 07/11 21:37

    National Library in Athens to launch trial version of e-Reading Room