Expedia study: Hotels achieve higher rates through packages than just rooms
Hotels are achieving higher average daily rates (ADR) from consumers who book packages rather than just rooms, according to figures from Expedia Group, tnooz.com reports in the following article:
The online travel giant noted consumers buying packages paid around 30% more in ADR than those making standalone hotel bookings.
The study further unveiled that package buyers booked one month earlier on average than standalone customers, who were also 2.6 times more likely to cancel their reservation than package consumers. These findings were based on Expedia’s booking data for 2017 with package sales running into the “tens” of millions.
The research comes at a time when global hotel companies are focused on direct marketing to customers and encouraging them to book directly through their own websites and portals, rather than through online travel agencies and other third parties.
Expedia also looked at the best international source markets for package holidays to five key US destinations: New York City (Manhattan), Las Vegas, Orlando, Miami and Oahu in Hawaii.
Melissa Maher, SVP of marketing and innovation at Expedia Group, added:
“What may be even more compelling is that these numbers are even higher when we look specifically at international package bookings.
“International package bookings averaged a more than 30% higher ADR, booking windows almost two months in advance of stay and even longer length of stay, with cancellations four times lower than standalone bookings.”
Manhattan had the highest level of package bookings for international visitors at 52%, followed by Oahu (29%) and Las Vegas (24%).
The UK was the first provider of international package bookings to Manhattan with a 33% share, while Canada was the top source market for Las Vegas, Orlando and Miami packages (59%, 40% and 31% respectively), and Japan had the most package bookings to Oahu (47%).
“Package bookings offer many benefits, to hotels and travellers, and to get the most value from packages, hotels should know their top origins markets, both domestically and abroad,” continued Maher.
“You can then look at the specific bookings habits that each origin brings: do they tend to book five-star or three-star? Prefer beach or city properties? Are they sightseers, shoppers or both?”
Expedia added that hotels should offer “origin-specific” deals and promotions, monitor exchange rates in their best source markets, as well as knowing the key booking and travel periods for different international markets, such as during “Golden Week” in October for Chinese holidaymakers.
Read more at tnooz.com
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations , Greek travel market, Greek tourism statistics, Greek tourism report
Photo Source: pixabay.com
- 1) Greek Tourism Minιster meets Hellenic Chamber of Hotels
- 2) Wyndham Rewards’ Member Month offers 5 weeks of deals, discounts, and bonus points
- 3) Wyndham: New growth cycle in Greece for the largest hotel chain franchise in the world
- 4) Highest bidder for Sani property in Greece's Chalkidiki announced
25/04 02:19
Athens Airport voted as the best in marketing strategy at European awards in Denmark
25/04 02:10
President of Hellenic Republic visits La Chascona Museum in visit to Chile
24/04 21:31
Thirty-one Greek political parties to take part in European Parliament elections
24/04 21:25
Payment by bank cards now accepted on Athens Airport Express bus lines
24/04 14:12
Herculaneum papyri unveil more than location of Plato's tomb in Athens
23/04 23:52
Greece’s New Ambassador to the United States visits Queens in New York
23/04 21:49
Traffic regulations in Athens due to the Olympic Torch Relay on Thursday-Friday
23/04 20:59
President of Hellenic Republic wraps up visit to Uruguay at parliament
23/04 15:44
Greek government will pass legislation halving commission paid for POS transactions
23/04 15:03
Precise location of Plato's burial site unveiled by ancient papyrus
22/04 22:33
'Nature Positive' peport highlights new collaborative era in travel & tourism
22/04 21:25
22/04 20:37
Greek and Turkish delegations discuss Confidence Building Measures for 2024
22/04 18:29
Over 114,000 Greek Diaspora citizens register to vote by post in the European elections
22/04 13:40
19/04 01:29
Athens State Orchestra presents 'St. Matthew's Passion' by Bach on April 30th
18/04 21:49
Greek Climate Change Minister signs memorandum for Attica fire protection zones
18/04 20:32
'Easter Basket' and 'Godparents basket' to be put into effect next week in Greece
18/04 20:17
18/04 17:40
17/04 21:06
Thessaloniki Port: Performance growth for 2023 with record container throughput
17/04 20:57
Traffic regulations imposed in Athens for the 41st Peace Marathon on Sunday
17/04 20:52
17/04 18:15
Greek Foreign Minister addresses the 9th Our Ocean Conference in Athens
17/04 17:12
16/04 21:02
NHM hosts the Trial of Pericles at the Harris Theater in Chicago on April 17
16/04 20:17
Greece will invest $830 million to protect marine biodiversity
16/04 01:46
New York Greek Independence Parade honors 1821 and solemn Cyprus Anniversary
16/04 01:35
Olympic Games Paris 2024: Olympic Flame to be lit at Ancient Olympia in Greece
16/04 00:29
European Committee of Regions and UN release study on Rural Tourism
15/04 20:41
15/04 19:58
Minister: Greece is transforming into a hub for exporting quality agri-food products
15/04 18:51
Greek Environment Minister meets Chinese Deputy Minister of Natural Resources
13/04 00:13
UN Tourism and Croatia to launch Research Centre for Sustainable Tourism
12/04 00:03
2024 marks a critical year in the enduring strength of Greek-German relations
12/04 00:00
11/04 22:07
Ambassador: US committed to upgrade of Greek military and support NATO's SE flank
11/04 19:40
Hellenic Pride on display at rainy Chicago Greek Independence Day Parade
11/04 02:06
Delphi Economic Forum IX: Energy collaboration a 'key' in Greek-Bulgarian relations
11/04 01:58
UN Tourism launches investment guidelines for Albania sector
10/04 19:01
Greek FinMin: New package of economic measures in 2025 to lower taxes, raise pensions
10/04 18:25
Greek city of Nafplion hosts Mediterranean Yacht Show for ninth year running
09/04 23:57
Greek PM on Tilos: Innovative projects for a cyclical economy are of key significance
09/04 23:55
UN Tourism members promote agenda for Europe as region leads global recovery
09/04 23:46
HFS presents 1968, Rousing Docudrama about Greece’s First European Cup April 21
09/04 22:48
Stolen 7th-century BC oenochoe returned to Greece by Hanover museum, municipality
09/04 22:42
Greek civil servants confederation ADEDY to strike on May 21
09/04 21:55
Greek Migration Minister meets Senior US Coordinator for Lawful Migration
08/04 23:48
08/04 23:41
Elliniko-Argyroupoli Mayor marches in Greek Independence Philadelphia Parade
08/04 21:53
Project Voria casino complex in Maroussi moving ahead after environmental report
08/04 21:36
Minister: Up to 120 delegations to take part in 9th Our Ocean Conference in Athens
08/04 19:22
Direct flight from Shanghai to Athens offers access to key tourism market for Greece
08/04 18:31
AI conference to attract distinguished speakers to Thessaloniki on April 25-27
04/04 23:28
City of San Jose marks March 25 with 16th Annual Greek Flag Raising Event
04/04 22:16
Urban plans published for seven townships in Thessaloniki and Attica of Greece
04/04 17:24
FinMin: The new EU economic and fiscal framework is good for Greece
04/04 15:30
Greek PM meets with the chiefs of the international pharmaceutical manufacturers
04/04 00:15
Deputy Minister for Macedonia-Thrace meets US Embassy Deputy Mission Chief
03/04 20:12
Syracuse AHEPA Chapter 37 marks March 25th Greek Independence Day
03/04 18:10
Greece's Delphi Economic Forum on April 10-13 to focus on 'The Great Transition'
03/04 16:42
Minister: Industrial production has returned to the pre-crisis levels in Greece
02/04 18:06
30/03 23:21
Eleni Gatzoyiannis scholarship offered to Greek students at Boston University
29/03 16:44
3rd edition of 'This is Athens - City Festival' with 250+ events from May 1 until June 2
29/03 15:53
Athens Metro station Aghia Varvara to stay closed on Saturday and Sunday
29/03 13:55
Greek Foreign Minister for Economic Diplomacy concludes visit to Montenegro
29/03 12:00
29/03 11:51
28/03 18:41
Attica Region to channel 640 bln euros to services of vulnerable and disadvantaged groups
28/03 17:32
Greece to auction three-month T-bills on April 3, 2024 in a book entry form
28/03 15:46
Greece's Meteora Pyli Geopark added to UNESCO Global Geoparks network
28/03 14:44
IPTO announces framework agreement tender for undersea power cables in Greece
28/03 11:49
IOBE: Construction sector in Greece records robust growth and good prospects
26/03 23:51
St. Thomas Hellenic School honors 1821 and the Feast of the Annunciation in NJ
26/03 21:59
PM at Economic Club of Canada: Greece is an attractive investment destination
26/03 17:56
Greek State budget primary balance reaches a surplus of 3,378 million euros
26/03 11:45
Ancient Messene to get upgraded visitors' facilities after approval by Council
23/03 17:43
New requirements for 'Golden Visa' program to kick in on March 31
23/03 16:49
Athenians continue to head out of the Greek Capital for March 25 long weekend
23/03 16:47
Greek Parliament lights to be turned off for Earth Hour 8:30-9:30 pm
22/03 21:54
US President on Greek Independence Day: Alliance with Greece stronger than ever
22/03 19:51
High diplomacy and geopolitics at Delphi Economic Forum IX in Greece
22/03 19:32
Tax authorities enable payments with foreign bank cards in Greece
22/03 14:19
22/03 00:24
Greece ranks first on list of countries with fastest business environment progress
22/03 00:02
Hellenic Police acquires first electric VAN-type highway patrol vehicle
21/03 22:41
21/03 15:33
Unseen Museum presents "The stele of the twin babies" exhibition in Athens
20/03 22:48
Health Minister: 95% of Greek hospitals to perform afternoon surgeries
20/03 21:52
Greek Deputy Minister of Justice meets delegation from US Embassy in Athens
20/03 21:44
Greek Interior Minister to visit United States and Canada on postal vote
20/03 20:55
Philadelphia Icarians mark 85th Anniversary and organize Apokriatiko Dance
20/03 18:01
Development Minister: We continue the battle against high prices in Greece
19/03 22:28
President of the Hellenic Republic meets her Ethiopian counterpart in Athens
19/03 20:57
19/03 20:25
FinMIn: Moody’s analysis records significant progress in the Greek economy
19/03 11:15
Sector chiefs report: Good news for Greek tourism in 2024 at ITB Berlin
18/03 22:20
American Hellenic Educational Progressive Association honors Past Supreme President
16/03 13:01
Greek Deputy Foreign Μinister meets her Slovenian counterpart in Athens
Athens Airport voted as the best in marketing strategy at European awards in Denmark
Traffic regulations in Athens due to the Olympic Torch Relay on Thursday-Friday
President of Hellenic Republic visits La Chascona Museum in visit to Chile
Payment by bank cards now accepted on Athens Airport Express bus lines
Herculaneum papyri unveil more than location of Plato's tomb in Athens
Thirty-one Greek political parties to take part in European Parliament elections
Precise location of Plato's burial site unveiled by ancient papyrus
Greece’s New Ambassador to the United States visits Queens in New York
Greek government will pass legislation halving commission paid for POS transactions
President of Hellenic Republic wraps up visit to Uruguay at parliament
Over 114,000 Greek Diaspora citizens register to vote by post in the European elections
Greek Deputy Transport Minister flies in first test seaplane flight from Lavrio port
'Nature Positive' peport highlights new collaborative era in travel & tourism
Athens Acropolis Museum to host photo show of historic Greek costumes
Greek and Turkish delegations discuss Confidence Building Measures for 2024
Infrastructure works on Spinalonga island to assist visitors and protect the monument
UNESCO adds Greece's Zagorochoria to its World Heritage List
Greek authorities simplify storage process for vehicles with foreign license plates
PM at Axia discussion: Greece offering great investment opportunities in 2023
Greek Environment Minister meets Chinese Deputy Minister of Natural Resources
UNWTO promotes people's role and MSMES as sector transformation agents
Apartments prices continued upward momentum in Cyprus during Q4 2022