85% of UK hotels and restaurants fall victim to malicious and fake online reviews

Α Decrease font Enlarge font
85% of UK hotels and restaurants fall victim to malicious and fake online reviews

Hospitality businesses are increasingly worried about malicious and fake online reviews and many say that the reviews have been used to blackmail them. These figures are from a new survey by the British Hospitality Association (BHA), which includes the Restaurant Association, finding that 85% of hospitality businesses have been victim to fake online reviews intended to harm – up from 65% in the last survey two years ago.

Online review sites are a powerful tool for hotels and restaurants with a majority of those surveyed by the BHA (71%) saying that these platforms were useful for their business, with one respondent even going so far as to say, “it’s the only advertising worth having”. But this number had declined from 2015, by 9%, which may be related to the issues hospitality businesses are facing from fake negative and malicious reviews.

Other findings included that:

• Online platforms were not perceived as helpful by businesses dealing with fake negative reviews, with more than 60% of respondents saying they were ‘not helpful’ or ‘not very helpful’.

• Half of businesses said that the threat of a bad online review had been used to blackmail them into giving a refund to the customer. When asked if review sites were helpful in dealing with these blackmail attempts, more than 60% respondents said that each of the most popular platforms used by customers were not helpful

• More than 65% of respondents to the survey said that transparency was a problem with website rankings based not on reviews but on complicated algorithms that the consumer is unaware of.

Digital Comparison Tools (DCTs) such as review sites have been the subject of a recent study by the Competition and Markets Authority (CMA). The CMA found that DCTs depend on consumer trust to provide a ‘relevant and accurate’ service. The CMA gives guidance on how to treat consumers fairly called CARE, which means DCTs should be ‘clear’, ‘accurate’, ‘responsible’ and ‘easy to use’. The CMA has previously said it will continue to ensure that consumer law can be readily understood and applied by those providing DCTs and that it will take enforcement action when necessary.

Ufi Ibrahim, Chief Executive of the British Hospitality Association, said:

“Online reviews sites are hugely important for the reputations of hospitality businesses and allow consumers to make informed decisions. However, the relentless and largely unregulated growth of the digital intermediaries means that hospitality businesses in the real world – who often pay large commissions to these sites on bookings - are at the mercy of these firms. More must be done to tackle fake and malicious reviews and provide greater transparency provided in the ratings systems.”

Photo Source: Wikimedia Commons Copyright: janeb13 License: CC-BY-SA

RELATED TOPICS: GreeceGreek tourism newsTourism in GreeceGreek islandsHotels in GreeceTravel to GreeceGreek destinations Greek travel marketGreek tourism statisticsGreek tourism report

 

 

Tornos
  1. 11/12 23:05

    Global Blue Hellas: Tax Free transactions soar in 12-month period

  2. 11/12 21:16

    Tourism: Athens in top-10 destinations for Scandinavians for Q1 2018

  3. 11/12 21:03

    Acclaimed King's College Choir to make a first appearance in Athens

  4. 11/12 20:56

    No trolleys in Athens on Thursday from 9am to 9pm due to work stoppage

  5. 11/12 20:48

    Greek banks team up to offer settlements to 170,000 debtors

  6. 11/12 20:43

    Prime Minister: We invite American investments to Greece

  7. 11/12 20:41

    FYROM and Greece back to the name game bargaining table

  8. 11/12 20:38

    Moody's credit positive: Greek banks meet non-performing exposure targets

  9. 11/12 20:33

    Cyprus airports celebrate surpassing 10-million-passenger milestone

  10. 11/12 20:25

    New York City fashion event helps save lives of women in Greece

  11. 11/12 20:16

    Extended shop opening hours for Christmas in Greece

  12. 11/12 20:10

    Athens Airport tops 2016 passenger total by end of November 2017

  13. 11/12 20:05

    Passage through the scenic Corinth canal a part of Greek history

  14. 11/12 19:55

    The Archaeological Museum of Eleusis: A true hidden treasure

  15. 11/12 18:29

    The three best performing Greek islands in tourism for 2017

  16. 11/12 18:23

    4th Greek Tourism Expo: Medical tourism a 'golden opportunity' for Greece

  17. 11/12 17:46

    Energy minister: Government seeks fair price for sale of stake in DESFA

  18. 11/12 17:40

    Body of mountain climber recovered from steep cliff on Mount Olympus in Greece

  19. 11/12 17:29

    Report: New light cast on tanker sinking in Saronic Gulf

  20. 11/12 15:24

    Greek trade deficit up by 20.6% during October 2017

  21. 11/12 13:17

    Bild: Rise in migrants trying to enter EU from Greek airports with forged travel docs

  22. 11/12 11:08

    1.13 million applications for 'social dividend' approved so far in Greece

  23. 10/12 17:49

    Prime Minister: Greece supports Serbia’s European Union bid

  24. 10/12 12:52

    Large number of migrants and refugees leave from Lesvos island in Greece

  25. 10/12 12:45

    Card payments set to increase by more than 40% in Greece during 2017

  26. 10/12 12:33

    Rebetiko music in UNESCO’s 2017 Intangible Cultural Heritage List (video)

  27. 10/12 12:28

    Increase of 5-7% recorded this year for Greek exports

  28. 10/12 12:20

    Greece sent relief items to Albania after Tirana asked for emergency assistance

  29. 10/12 11:57

    State Department: The United States supports the sovereignty of Greece

  30. 10/12 11:49

    Brit playwright Eve Leigh presents “Surfacing” at National Greek Theater

  31. 10/12 11:45

    FYROM Premier Zaev: We have been provoking Greece for years

  32. 10/12 11:37

    Professor: Greek justice system is an obstacle to economic development

  33. 10/12 11:31

    Greek State arrears to private sector drop to 3.458 billion euros in October 2017

  34. 10/12 11:19

    Bank of Greece license for 10 companies so far in debt management sector

  35. 10/12 11:09

    Ancient Greek rituals at the Musee Saint Raymond in Toulouse (video)

  36. 10/12 11:01

    US Congresswoman: Turkey must respect the rights of the Ecumenical Patriarch

  37. 10/12 10:55

    Unemployment rate in Greece drops for 9th straight month in September 2017

  38. 10/12 10:49

    Greek Parliamentary committee revokes approval of Saudi arms deal

  39. 09/12 20:37

    Report: Evzones of the Hellenic Presidential Guard give stern look to Erdogan

  40. 09/12 20:33

    Turkish President concludes Thrace visit with speech to Muslim community leaders

  41. 09/12 20:30

    Greece's Energean: New contracts to supply natgas to Israeli industrial users

  42. 09/12 20:25

    Archon Conference highlights persecution of Christians in the Holy Lands

  43. 09/12 20:21

    1,681 foreign nationals illegally in Greece sent back to their countries

  44. 09/12 20:14

    AKP MP proposes turning Hagia Sophia into mosque after Trump’s decision on Jerusalem

  45. 09/12 20:06

    Media Secretary General at London's Focus 2017 to promote Greece

  46. 09/12 17:40

    1000 migrants moved away from Greek islands after protests

  47. 09/12 17:36

    Report: Nine Greek politicians indicted over wealth declarations

  48. 09/12 17:35

    Greek Prime Minister attends quadrilateral summit in Belgrade

  49. 09/12 17:28

    Tree planted by Greek medical student named Northern Ireland’s “Tree of the Year”

  50. 09/12 17:19

    Greek PM Tsipras meets with Chinese Vice Premier Ma Kai

  51. 09/12 17:15

    Greek students win three gold medals in Muay Thai championship in Turkey

  52. 09/12 17:13

    Bulgarian PM: Review of an international Treaty not constructive for Balkans

  53. 09/12 17:10

    Minister: Saronic Gulf cleaner than last year despite oil spill

  54. 09/12 16:48

    Greek PM: Only with respect to international law we can live peacefully

  55. 09/12 15:05

    Opposition leader: Greece didn't gain much from Erdogan visit

  56. 09/12 13:59

    Moody΄s: Greek National Bank to fully repay ELA funds in next two months

  57. 09/12 11:48

    Greek power company workers declare 24-hour strike on December 14

  58. 09/12 00:14

    Greek President receives Victoria Premier Daniel Andrews

  59. 09/12 00:06

    Visit Greece: Thessaloniki, the glorious heart of Macedonia

  60. 09/12 00:03

    Greek bond yields drop further as market responds well to Erdogan visit

  61. 08/12 23:58

    Parts of Greece to witness snow and heavy rainfall during weekend

  62. 08/12 23:55

    Ships to stay docked on December 14 due to 24h strike in Greece

  63. 08/12 23:40

    Orion nebula and Betelgeuse super-giant study at Athens Observatory

  64. 08/12 23:29

    Report: Airbnb-type rentals in Greece to come under tax scrutiny

  65. 08/12 23:08

    EU refers Greece to the Court on European integrated maritime policy

  66. 08/12 23:03

    LA’s Getty Center to protect its Greek antiquities from flames

  67. 08/12 22:57

    Defence minister in NATO military exercise in Northern Greece

  68. 08/12 22:51

    World Bank to extend up to $200 million for Western Balkans projects

  69. 08/12 22:38

    Greek orchestra conductor George Petrou nominated for a Grammy award

  70. 08/12 22:03

    Mideast braces for impact from Trump’s decision on Jerusalem

  71. 08/12 21:50

    Government rejects ‘diplomatic incident’ with Erdogan in Komotini (video)

  72. 08/12 19:34

    Fraport revises upwards its passenger target in Greece for 2018

  73. 08/12 17:26

    European Union takes Czechs, Hungary, Poland to court over refugees

  74. 08/12 17:10

    Mediterra implements €2.5 million investment program on Chios island

  75. 08/12 14:55

    Survey: Retail food sector has significant growth prospects

  76. 08/12 12:50

    Recovering Cyprus economy draws record foreign investments

  77. 08/12 12:39

    14th Christmas bazaar for stray animals held in Athens

  78. 08/12 12:35

    Grey Mullet Bottarga: The ultimate authentic Greek delicacy of avgotaraho

  79. 08/12 11:22

    Greek Tourism Expo '17 opens its doors at Metropolitan Expo today

  80. 08/12 10:46

    Turkish F-16 fighter jets escorting Erdogan’s plane infringed Athens FIR

  81. 07/12 23:15

    ETOA chief warns that overtourism is a real danger for European destinations

  82. 07/12 23:04

    American tourism: Demand for Athens takes off this Christmas

  83. 07/12 22:45

    Thessaloniki hoteliers to cooperate with Taxiway

  84. 07/12 22:38

    Athens Airport: Two-digit increase in international passengers during November

  85. 07/12 21:17

    1 in 4 Europeans in Greece find employment in tourism

  86. 07/12 21:12

    Kurdistan Cultural Center in Athens protests Erdogan's visit to Greece

  87. 07/12 21:09

    Greek Finance Minister in NYC for Capital Link Invest in Greece Forum

  88. 07/12 21:05

    Minister: Hellinikon site to be delivered to investor in June 2018

  89. 07/12 20:59

    Emine Erdogan's visit to Athens Acropolis Museum cancelled due to illness

  90. 07/12 20:53

    Greek President: Lausanne Treaty is non-negotiable with no need to be revised

  91. 07/12 20:44

    PM calls on Erdogan to open new chapter in Greek-Turkish relations

  92. 07/12 20:34

    National Archaeological Museum in Athens sheds light on Hadrian’s world

  93. 07/12 20:15

    Turkish and Greek Presidents clash on Lausanne Treaty (videos)

  94. 07/12 19:42

    Harlem Gospel Choir in Athens on December 23 and 24

  95. 07/12 19:31

    Greek Olympians protest Elgin Marbles by dressing as Caryatids in British Museum

  96. 07/12 19:27

    Visit Greece: In the famous tsipouradika of Volos

  97. 07/12 19:02

    PM to CNBC: ECB’s bond-buying program no longer crucial for Greece

  98. 07/12 18:57

    Tons of cannabis confiscated on vessel south of Crete island (video)

  99. 07/12 17:53

    40 companies from around the world to bid for lignite power units in Greece

  100. 07/12 15:45

    Greek police arrest 56 far-right Cypriots protesting Turkish President’s visit