Research: 10 ways brochures positively impact visitor behaviour during a trip

Α Decrease font Enlarge font
Research: 10 ways brochures positively impact visitor behaviour during a tripBentley University, Center for Marketing Technology, in collaboration with Visitor International, undertook consumer research among visitors to 17 locations in North America, Europe and South Africa during the summer of 2016

Bentley University, Center for Marketing Technology, in collaboration with Visitor International, undertook consumer research among visitors to 17 locations in North America, Europe and South Africa during the summer of 2016. The purpose of it was to understand the effectiveness of tourism brochures.

Here are 10 ways, confirmed by their research, that brochures positively impact visitors during a trip.

  1. 2 out of 3 of visitors picked up a brochure during their trip (67%)
  2. The travel plans of almost all of these visitors was influenced by a brochure in market at their destination (95%)
  3. More than 4 out of 5 visitors planned to visit an attraction or business as a result of picking up a brochure (83%)
  4. Nearly 4 out of 5 visitors would consider altering their plans because of a brochure (78%)
  5. 2 out of 3 visitors planned to purchase tickets or merchandise for businesses they learned about from a brochure (65%)
  6. 7 out of 10 visitors 
tourist-with-map-2
  1. 6 out of 10 visitors find brochures to be a tangible, easy to use hard copy of information (60%)
  2. 6 out of 10 visitors believe brochures are trustworthy (59%)
  3. More than half of visitors appreciate that brochures are convenient and always available (53%)
  4. More than half of visitors value discounts and coupons in brochures (51%)
how-brochures-impact-chart
About City Contact

In Greece, the research was undertaken by City Contact which was founded in 1996 in order to provide printed information to foreign and domestic visitors of Greece's major hotels. It has currently developed an Info Stand® and Visitor's Free Editions and Brochures information network, collaborating  exclusively with 220 top Athens, Crete, Rhodes, Corfu, Thessaloniki, Santorini and Mykonos hotels.
Moreover, it covers printed information needs of tourists by offering free publications at conferences, travel agencies, public institutions, trade fairs, embassies, yacht marinas, etc.
In 2004, City Contact initiated the Athens Walking Tours, drawing upon the extensive experience of its staff, and, ever since, these tours have turned into one of the most acclaimed and innovative tourism activities in Athens.
Athens Walking Tours offer today, on a daily and all year round basis, high-quality, historical and gastronomic interest guided tours to visitors of Athens, Chania and other popular Greek tourist destinations.
 
About Visitor International

Visitor International is the International Association of Visitor Information Providers. Our member companies around the world specialize in providing client information to visitors during their stay in their destination, to guide them to wonderful experiences. In this way our member companies:
visitor-international-logo
  • Encourage visitors to do, see and enjoy more during their stay at their destination and nearby.
  • Drive business to great experiences (where to stay, attractions to visit, activities to enjoy, the best places to eat and shop, and the best transport to get them there).
  • Deliver hundreds of millions in revenue to client companies every year.
  • Encourage longer stays and repeat visits, by presenting visitors with more opportunities for enjoyment.
  • Help ensure that their services also reflect well on the channels they distribute through e.g. lodgings, attractions, and access gateways.

For more information on Visitor International's linked members across the world as well as the importance of providing printed information to visitors, please visit www.VisitorInternational.com

Tornos
  1. 27/06 01:23

    Minister: Cyprus is one step closer to creating Europe’s largest casino

  2. 27/06 01:07

    Agios Nikolaos Cliff Diving 2017: The Promo Video

  3. 27/06 00:54

    Abandoned village in Tuscany becomes a luxurious tourist resort

  4. 27/06 00:49

    The Greek desert which resembles ... Sahara

  5. 27/06 00:41

    The most popular Greek hotels in Germany during the last 15 days

  6. 27/06 00:34

    How can restaurants help hotels maximize their profits

  7. 27/06 00:11

    Greekblue Art Exhibition in Amorgos island

  8. 26/06 23:53

    Bulgaria and Greece to accelerate gas Interconnector Project

  9. 26/06 23:49

    Antetokounmpo reveals dream to beat the USA playing for Greece

  10. 26/06 23:34

    Green light from the Greek Supreme Court for the Itanos Gaia investment in Crete

  11. 26/06 23:20

    Temperatures over 40C across Greece in summer’s first heatwave

  12. 26/06 22:24

    Golden crown and wreath presented for first time by Lesvos Archaeological Museum

  13. 26/06 20:14

    TUI: Holidaymakers face rising costs due to the falling pound

  14. 26/06 18:00

    Barcelona: Large cruise ship visits spark protests

  15. 26/06 16:24

    Spanish hoteliers freeze Brits out of all-inclusive deals after fake claims outburst

  16. 26/06 14:18

    Greek tourism: + 22% increase in bookings from France

  17. 26/06 14:05

    Peter Krüger appointed as TUI Group Director of Investor Relations

  18. 26/06 12:59

    Invitation for 66% stake in Greek natgas grid operator issued

  19. 26/06 11:56

    Report: Greek café named Best Bakery in Texas

  20. 26/06 10:37

    European hotels: + 8.5% revenue per room in May

  21. 24/06 14:01

    Deadline for binding offers for Greek state-owned rolling stock firm extended

  22. 24/06 13:53

    New poll: Greek opposition gains 6 points in one month widening gap with ruling party

  23. 24/06 13:28

    Greek government approves hydrocarbon exploration in Ionian Sea and Crete

  24. 24/06 13:19

    French president Macron welcomes Greece’s recovery and reforms

  25. 24/06 13:15

    Qatar Airways to buy 10% of American Airlines shares

  26. 24/06 13:09

    Booking.com announces award recipients of Sustainable Tourism Startups programme

  27. 24/06 12:59

    Turkish hackers claim they attacked and took down Greek PM’s website

  28. 24/06 12:49

    Romania's Blue Air and Boeing announce order for six 737 MAX airplanes

  29. 24/06 12:35

    Economy Minister at NY investment forum: Greece to see robust growth in 2017

  30. 24/06 12:25

    Merkel urges EU states to show solidarity to Greece and Italy on migration

  31. 24/06 12:17

    Ryanair launches 17 new connections from Athens to Italy and Spain

  32. 24/06 12:04

    Pilio’s beaches and mountain villages among top family destinations in Greece

  33. 24/06 11:56

    Moody's upgrades Greece's sovereign bond rating and changes outlook to positive

  34. 24/06 11:47

    Archaeologists: Idomeni has always been an important north-south route in Greece

  35. 24/06 11:33

    Tourism Ministry: No jurisdiction over foreign movies in Greece, no request for Mamma Mia sequel filming

  36. 24/06 11:19

    The Acropolis Restoration Project's next stage until 2020

  37. 24/06 11:09

    $130 million futuristic Hyperloop Hotel could be the future of Luxury Travel (video)

  38. 23/06 17:39

    IMF reiterates need for more realistic fiscal path for Greece

  39. 23/06 17:33

    ‘Greece Lacrosse Association’ boosts awareness for sport in Greece

  40. 23/06 17:25

    Refugee women empowered by Information Technology seminars in Athens

  41. 23/06 17:20

    Opposition leader: Greece has prospects if necessary reforms are carried out

  42. 23/06 17:16

    Two-phase development plan for Thessaloniki port announced

  43. 23/06 17:13

    SNF donates $150 Million to Johns Hopkins University for New Agora Institute

  44. 23/06 17:10

    Report: The enduring image of Greek Americans in Hollywood cinema

  45. 23/06 17:01

    Free app promises right companion for a trip in Greece or abroad

  46. 23/06 16:56

    ESM: 800 mln€ disbursed to Greece after summer for private sector arrears

  47. 23/06 16:50

    Greek Main opposition party conveys message of friendship with Beijing

  48. 23/06 16:47

    President Pavlopoulos: Bulgaria and Greece are a model of good neighbours

  49. 23/06 16:43

    US State Department: Hagia Sophia is of extreme importance

  50. 23/06 16:25

    Chinese Cosco to construct new floating tank in Greek port of Piraeus

  51. 23/06 16:20

    The 2017 Epidaurus Festival opens in Greece on June 30

  52. 23/06 15:32

    University of Piraeus in Greece launches department of Tourism Studies

  53. 23/06 14:29

    IOBE Study: Thessaloniki Port sale will bolster Greek GDP

  54. 23/06 13:37

    Saved by the tourists: Greece expects record 30 million visitors

  55. 23/06 12:53

    Exhibition: Oracles and curses in Ancient Greek "Voodoo"

  56. 23/06 12:13

    Hollywood star Will Smith's family goes beach-cleaning on Greek island of Antipaxi

  57. 23/06 11:08

    Smallest European school is on Greek islet of Arki near Patmos

  58. 23/06 10:04

    Two dead and one injured in helicopter crash in Attica's Schinias wetland

  59. 22/06 17:02

    The most irrational prohibitions tourists face across the globe

  60. 22/06 16:39

    Motion filed to quash indictment of Greek privatization fund experts

  61. 22/06 16:35

    Report: Greek Ministers engage in charm offensive abroad after EU deal

  62. 22/06 16:32

    EU VP outlines Commission’s plan for investments and employment in Greece

  63. 22/06 16:29

    European Central Bank lowers borrowing ceiling for Greek banks

  64. 22/06 16:22

    Trump's White House team obsessed with reading Greek History

  65. 22/06 16:16

    Expedia helps hotels showcase local landmarks and experiences with new tool

  66. 22/06 16:10

    Lampsa - Accor Hotels collaboration for Mercure Belgrade Excelsior Hotel

  67. 22/06 16:06

    14th Olympus Marathon commences on Saturday June 24th (video)

  68. 22/06 15:51

    Report: More and more hoteliers list their rooms on AirBnB platform

  69. 22/06 15:44

    Greece among world's top-5 luxury holiday destinations for Americans and Britons

  70. 22/06 15:39

    Greek President to visit Lesvos island on Sunday

  71. 22/06 15:34

    Amazing F-35 aerial demonstration in the 2017 Paris Air Show

  72. 22/06 15:29

    UN Bandarin: Hagia Sophia is a UNESCO world heritage site

  73. 22/06 15:24

    Greek Foreign Ministry on Koran reading and prayers in Hagia Sophia

  74. 22/06 15:21

    Greek PM in Brussels for European Council meeting on Thursday

  75. 22/06 15:11

    Greece to host TAP, one of world’s most important energy projects

  76. 22/06 15:05

    European heatwave expected to arrive in Greece by next week

  77. 22/06 14:59

    Greece's Aegean wins “Best Regional Airline in Europe”

  78. 22/06 14:55

    Amazing drone footage of Navagio beach on Zakyntos, Greece

  79. 22/06 14:51

    Opera night to honour Maria Callas in diva's ancestral home in Messenia, Peloponnese Greece

  80. 22/06 13:44

    Greek actress Athina Oikonomakou visits again island of Mykonos

  81. 22/06 12:41

    CEO: New Patras port supports development of wider region

  82. 22/06 11:08

    Kuoni: Greece among top-16 honeymoon destinations in 2017

  83. 21/06 23:14

    ABTA calls on trade to back its campaign to stamp out false holiday sickness claims

  84. 21/06 22:55

    TravelBird: Six popular Greek beaches among the cheapest in the world

  85. 21/06 22:48

    Eurowings: New flight to Kalamata from Vienna in summer 2017

  86. 21/06 22:40

    Travel Pulse: How modern tourist agents utilize today’s technology

  87. 21/06 22:35

    Scoot marks start of long-haul operations with maiden flight to Athens (video)

  88. 21/06 22:28

    EPP head: Investors would see Mitsotakis government as message of hope

  89. 21/06 22:16

    AXSIOS licensed to operate the Green Destinations Certification and Awards program

  90. 21/06 22:12

    SummERTime: Summer 2017 at Agia Paraskevi Athens suburb

  91. 21/06 22:08

    Mayor Kaminis teams with top technology companies to launch Athens Digital Council

  92. 21/06 22:02

    “Patmos Revelation” sports tourism event set to begin on June 30

  93. 21/06 21:17

    6th International Stavros Niarxos Foundation Conference on Philanthropy

  94. 21/06 21:13

    Religious vigil by Metropolitan Anthimos against gay pride parade in Thessaloniki

  95. 21/06 21:06

    Hellas Gold to inaugurate Olympiada unit in Chalkidiki in September

  96. 21/06 21:01

    Greek PM lays out prospect of bond market return

  97. 21/06 20:55

    Travel guide: How to experience Athens on €10 a day budget!

  98. 21/06 20:48

    Greek two-year bond yield falls to lowest levels since early 2010

  99. 21/06 20:38

    Underwater Stonehenge discovered off the coast of Sicily

  100. 21/06 20:33

    Greek Tourism Minister: Over 30 million tourists expected in 2017