Revived Airtours brand releases two new brochures including Greece
A revived Airtours brand has released two new brochures offering value sun and beach holidays for families and couples.
The re-launch of the Airtours brand comes under Chris Mottershead, the new Cook UK managing director, who told Travel Weekly in July that he saw Airtours as a “great opportunity”.
Mottershead ran Airtours during its heydays in the 1990s and admitted the brand had been “a bit forgotten” as part of the Cook portfolio.
Full package offering
This week’s re-launch comes with the strapline ‘Pack More In’ referring to its full package offering as well as financial protection provided by a mainstream tour operator.
Cook said a team from across the business was pulled together to transform Airtours, “allowing it to offer great value holidays in familiar sun and beach destinations such as Spain, the Balearics, Canary Islands, Greece and Mexico, flying from regional airports and sold through local travel agents”.
The firm added the re-launch has been informed by customer research that has shown they value flexibility, choice and the ability to tailor make their own holidays.
Exclusive hotels
All hotels in the Airtours offering - including the ‘smartline’ range - will be exclusive to the brand with no cross-over to the Thomas Cook brand and each property will have a minimum TripAdvisor rating of three.
Mottershead said: "Airtours remains one of the most popular brands in travel, yet it doesn't have a significant presence on the high street. Even though little has been done to promote it recently, it’s doing really well, representing around 40% of UK sales. It's very much our value for money brand, and we’re looking to give it the boost it needs to remind people about the great value for money holidays it offers.”
Airtours will be aligned closely with the Co-operative retail estate of 258 stores, as well as independent agents.
Co-operative Travel campaign
It will be the focus of the Co-operative Travel’s turn of year campaign and will be the brand promoted in Co-op shop windows.
The brand will be promoted through partnerships with major independent agents including Barrhead Travel and Hays Travel.
Cook is poised to invest heavily in marketing Airtours, with regional campaigns including radio and outdoor which will focus on travel from regional airports to popular destinations.
Family-focussed imagery
Posters will incorporate all-new family-focussed imagery with slogans designed to bring the brand to life, such as ‘The Funny, Sunny Holiday’ and ‘Ha Ha Ha Holidays’.
New-look brochures including refreshed front covers have also been introduced to mark the re-launch, along with a new all-inclusive brochure and twice as many year-round sun brochures available than last year.
It is anticipated the full rebranding of Airtours will be completed in time for Summer 2017.
Mottershead added: “Airtours has a strong position in the market, which we are looking to further strengthen. With Airtours promoted in our Co-operative Travel shops as well as via our partnerships with the major independents, this is a clear statement that it's back and it’s here to stay.”
Read more here.
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations , Greek travel market, Greek tourism statistics, Greek tourism report
- 1) UN Tourism to make residents focus of Greek island of Thassos’ sector recovery
- 2) American Express report highlights Global Travel Trends during 2024
- 3) German Youth: Holidays are only worth it when they have content for social media
- 4) WTM 2023 Global Report: Tourists abandon sun loungers in favour of new experiences
19/04 01:29
Athens State Orchestra presents 'St. Matthew's Passion' by Bach on April 30th
18/04 21:49
Greek Climate Change Minister signs memorandum for Attica fire protection zones
18/04 20:32
'Easter Basket' and 'Godparents basket' to be put into effect next week in Greece
18/04 20:17
18/04 17:40
17/04 21:06
Thessaloniki Port: Performance growth for 2023 with record container throughput
17/04 20:57
Traffic regulations imposed in Athens for the 41st Peace Marathon on Sunday
17/04 20:52
17/04 18:15
Greek Foreign Minister addresses the 9th Our Ocean Conference in Athens
17/04 17:12
16/04 21:02
NHM hosts the Trial of Pericles at the Harris Theater in Chicago on April 17
16/04 20:17
Greece will invest $830 million to protect marine biodiversity
16/04 01:46
New York Greek Independence Parade honors 1821 and solemn Cyprus Anniversary
16/04 01:35
Olympic Games Paris 2024: Olympic Flame to be lit at Ancient Olympia in Greece
16/04 00:29
European Committee of Regions and UN release study on Rural Tourism
15/04 20:41
15/04 19:58
Minister: Greece is transforming into a hub for exporting quality agri-food products
15/04 18:51
Greek Environment Minister meets Chinese Deputy Minister of Natural Resources
13/04 00:13
UN Tourism and Croatia to launch Research Centre for Sustainable Tourism
12/04 00:03
2024 marks a critical year in the enduring strength of Greek-German relations
12/04 00:00
11/04 22:07
Ambassador: US committed to upgrade of Greek military and support NATO's SE flank
11/04 19:40
Hellenic Pride on display at rainy Chicago Greek Independence Day Parade
11/04 02:06
Delphi Economic Forum IX: Energy collaboration a 'key' in Greek-Bulgarian relations
11/04 01:58
UN Tourism launches investment guidelines for Albania sector
10/04 19:01
Greek FinMin: New package of economic measures in 2025 to lower taxes, raise pensions
10/04 18:25
Greek city of Nafplion hosts Mediterranean Yacht Show for ninth year running
09/04 23:57
Greek PM on Tilos: Innovative projects for a cyclical economy are of key significance
09/04 23:55
UN Tourism members promote agenda for Europe as region leads global recovery
09/04 23:46
HFS presents 1968, Rousing Docudrama about Greece’s First European Cup April 21
09/04 22:48
Stolen 7th-century BC oenochoe returned to Greece by Hanover museum, municipality
09/04 22:42
Greek civil servants confederation ADEDY to strike on May 21
09/04 21:55
Greek Migration Minister meets Senior US Coordinator for Lawful Migration
08/04 23:48
08/04 23:41
Elliniko-Argyroupoli Mayor marches in Greek Independence Philadelphia Parade
08/04 21:53
Project Voria casino complex in Maroussi moving ahead after environmental report
08/04 21:36
Minister: Up to 120 delegations to take part in 9th Our Ocean Conference in Athens
08/04 19:22
Direct flight from Shanghai to Athens offers access to key tourism market for Greece
08/04 18:31
AI conference to attract distinguished speakers to Thessaloniki on April 25-27
04/04 23:28
City of San Jose marks March 25 with 16th Annual Greek Flag Raising Event
04/04 22:16
Urban plans published for seven townships in Thessaloniki and Attica of Greece
04/04 17:24
FinMin: The new EU economic and fiscal framework is good for Greece
04/04 15:30
Greek PM meets with the chiefs of the international pharmaceutical manufacturers
04/04 00:15
Deputy Minister for Macedonia-Thrace meets US Embassy Deputy Mission Chief
03/04 20:12
Syracuse AHEPA Chapter 37 marks March 25th Greek Independence Day
03/04 18:10
Greece's Delphi Economic Forum on April 10-13 to focus on 'The Great Transition'
03/04 16:42
Minister: Industrial production has returned to the pre-crisis levels in Greece
02/04 18:06
30/03 23:21
Eleni Gatzoyiannis scholarship offered to Greek students at Boston University
29/03 16:44
3rd edition of 'This is Athens - City Festival' with 250+ events from May 1 until June 2
29/03 15:53
Athens Metro station Aghia Varvara to stay closed on Saturday and Sunday
29/03 13:55
Greek Foreign Minister for Economic Diplomacy concludes visit to Montenegro
29/03 12:00
29/03 11:51
28/03 18:41
Attica Region to channel 640 bln euros to services of vulnerable and disadvantaged groups
28/03 17:32
Greece to auction three-month T-bills on April 3, 2024 in a book entry form
28/03 15:46
Greece's Meteora Pyli Geopark added to UNESCO Global Geoparks network
28/03 14:44
IPTO announces framework agreement tender for undersea power cables in Greece
28/03 11:49
IOBE: Construction sector in Greece records robust growth and good prospects
26/03 23:51
St. Thomas Hellenic School honors 1821 and the Feast of the Annunciation in NJ
26/03 21:59
PM at Economic Club of Canada: Greece is an attractive investment destination
26/03 17:56
Greek State budget primary balance reaches a surplus of 3,378 million euros
26/03 11:45
Ancient Messene to get upgraded visitors' facilities after approval by Council
23/03 17:43
New requirements for 'Golden Visa' program to kick in on March 31
23/03 16:49
Athenians continue to head out of the Greek Capital for March 25 long weekend
23/03 16:47
Greek Parliament lights to be turned off for Earth Hour 8:30-9:30 pm
22/03 21:54
US President on Greek Independence Day: Alliance with Greece stronger than ever
22/03 19:51
High diplomacy and geopolitics at Delphi Economic Forum IX in Greece
22/03 19:32
Tax authorities enable payments with foreign bank cards in Greece
22/03 14:19
22/03 00:24
Greece ranks first on list of countries with fastest business environment progress
22/03 00:02
Hellenic Police acquires first electric VAN-type highway patrol vehicle
21/03 22:41
21/03 15:33
Unseen Museum presents "The stele of the twin babies" exhibition in Athens
20/03 22:48
Health Minister: 95% of Greek hospitals to perform afternoon surgeries
20/03 21:52
Greek Deputy Minister of Justice meets delegation from US Embassy in Athens
20/03 21:44
Greek Interior Minister to visit United States and Canada on postal vote
20/03 20:55
Philadelphia Icarians mark 85th Anniversary and organize Apokriatiko Dance
20/03 18:01
Development Minister: We continue the battle against high prices in Greece
19/03 22:28
President of the Hellenic Republic meets her Ethiopian counterpart in Athens
19/03 20:57
19/03 20:25
FinMIn: Moody’s analysis records significant progress in the Greek economy
19/03 11:15
Sector chiefs report: Good news for Greek tourism in 2024 at ITB Berlin
18/03 22:20
American Hellenic Educational Progressive Association honors Past Supreme President
16/03 13:01
Greek Deputy Foreign Μinister meets her Slovenian counterpart in Athens
16/03 12:56
Greek-Canadian Diaspora to welcome Greek Prime Minister to Toronto
16/03 11:28
Greek Migration Minister visits refugee hosting facilities in Kavala, Drama and Serres
15/03 21:50
Greek Minister announces conference on defence ecosystem in Athens from Lithuania
15/03 13:45
PM: More than 80 hospitals and 156 health centres being upgraded in Greece
15/03 12:55
Piraeus Port and Genoa Chambers of Commerce ink memorandum of cooperation
14/03 23:43
President of Hellenic Republic meets Prime Minister of Slovakia in Bratislava
14/03 22:58
American Express report highlights Global Travel Trends during 2024
14/03 22:52
Four hospitals in Attica Region already organizing afternoon surgical procedures
14/03 22:49
US Ambassador to Athens: More flights from the United States to Greece and Thessaloniki
14/03 22:43
Greek archaeologists discover ten ancient shipwrecks off Aegean island of Kasos
14/03 19:32
No new intubations for Covid-19 recorded in Greece for the first time
14/03 18:36
Extra road safety measures adopted for Greek pre-lent carnival and Clean Monday
14/03 14:48
14/03 12:54
Electric buses to be deployed on the streets of Athens and Thessaloniki by May
13/03 22:23
'Easter Basket' and 'Godparents basket' to be put into effect next week in Greece
Greek Climate Change Minister signs memorandum for Attica fire protection zones
Traffic regulations imposed in Athens for the 41st Peace Marathon on Sunday
Greek Foreign Minister addresses the 9th Our Ocean Conference in Athens
Athens State Orchestra presents 'St. Matthew's Passion' by Bach on April 30th
Thessaloniki Port: Performance growth for 2023 with record container throughput
NHM hosts the Trial of Pericles at the Harris Theater in Chicago on April 17
Greece will invest $830 million to protect marine biodiversity
Olympic Games Paris 2024: Olympic Flame to be lit at Ancient Olympia in Greece
New York Greek Independence Parade honors 1821 and solemn Cyprus Anniversary
Yale University students visit The Εllinikon Experience Center in Greece
Surge in Covid-19 outbreak expected to peak in Greece by end of January
Greek Deputy Transport Minister flies in first test seaplane flight from Lavrio port
New requirements for 'Golden Visa' program to kick in on March 31
Greek Environment Minister meets Chinese Deputy Minister of Natural Resources
Greek and Bulgarian ministers meet in Sofia over interconnectivity cooperation
Greek Deputy Culture Minister and Indian ambassador talk cooperation in film sector
Deadline to file taxes is extended in Greece to July 31 by Finance Ministry
Weather with heavy rain and storms in Greece as of Sunday night
Wyndham: New growth cycle in Greece for the largest hotel chain franchise in the world
European Committee of Regions and UN release study on Rural Tourism