The untapped potential of MICE tourism in Greece

Α Decrease font Enlarge font
The untapped potential of MICE tourism in GreeceHAPCO's Board of Directors: (From left) Panagiotis Podimatas, Sissy Lignou, Zenia Kerasidou, Georgia Tsatsou, Eirini Toli,Kostas Karageorgakis,Antonia Alexandrou and Dimitris Paliouras

MICE Tourism is the perfect example of how the great potential of the Greek hospitality sector can be fully realized as long as a coherent plan is implemented on a national level and its fate is not left “on autopilot”.

As experts and insiders pointed out during the 8th Panhellenic Conference of the Hellenic Association of Professional Congress Organizers (HAPCO) recently held in Athens, Greece can be elevated among the 10 best congress destinations in the world, as long as all stakeholders adopt a more MICE - friendly attitude.  

To that avail, the best practices adopted by developed tourist and conference destinations must be followed, while the Greek State must raise more support and fewer obstacles.

The participants highlighted that in recent years Greece has made significant progress in organizing conferences and adopting a more extroverted attitude, lifting Greece and Athens to the 25th place of the ICCA world ranking of conferences. 

In the European category, Greece ranks in the 15th place, Athens in 17th and Thessaloniki in 53rd place, rankings that could be significantly improved, if an official National Register of Conferences is established and eminent scientists and executives are mobilized as the destination’s "ambassadors".

HAPCO leadership revealed that its foreign competitors are often supported even by the physical presence of Ministers and Mayors in their pursuit of a conference for their country, and called for further enhancing the synergies between the Greek State, the Local Government and the private sector to this end.

The issue of hotel prices was also raised as it was underlined that, in the recent past, low prices in some cases have sometimes facilitated the attraction of conferences to Greece.

Regarding infrastructure, it was noted that Greece features ideal facilities for events of up to 5,000-6,000 people such as the Athens Concert Hall and the Thessaloniki and Metropolitan Expo. Yet, the Greek capital remains the only European city that hosted Olympic Games and still lacks a metropolitan conference center for larger MICE events.

Finally, the constraints and difficulties imposed on both national and European levels for approval of medical conferences, were pinpointed as a clear and present danger in slowing down the momentum of the local MICE sector, and it was highly recommended that a way of harmonizing procedures must be agreed upon by all interested bodies the soonest.

 

 

Tornos
  1. 21/02 02:55

    Georgian Airways: New connection from Tbilisi to Thessaloniki

  2. 21/02 02:45

    Credit ratings for all companies and individuals operating in Greece

  3. 21/02 02:38

    Helleniko investment and e-auctions bump Greece's bailout tranche for March

  4. 21/02 02:34

    Greek banks ask for auction property assets tax exemption

  5. 21/02 02:24

    More new hotels replacing older and lower quality units across Greece

  6. 21/02 02:03

    Giant “Beluga” plane lands at Athens International Airport

  7. 21/02 01:47

    Tourist arrivals in Cyprus increase during January by 21.2%

  8. 21/02 01:36

    One of Europe’s most exotic landscapes located on Crete island in Greece

  9. 21/02 01:24

    Clean Monday customs and traditions turn Greece into giant party (video)

  10. 21/02 01:10

    Greek tourism revenues up in December

  11. 20/02 20:15

    Greek Carnival celebrations in Galaxidi get a little flour power (video)

  12. 20/02 18:44

    Athens to become World Book Capital for 2018

  13. 20/02 14:29

    Longest Balkan railway tunnel opens in central Greece (video)

  14. 20/02 12:23

    Greek gastronomy tours 15 countries through Sympossio

  15. 20/02 10:10

    Report: Why Greek honey is best in the world

  16. 19/02 23:29

    Kite-flying show and Clean Monday feast at horse-racing track in Markopoulo

  17. 18/02 22:57

    Greece's Kalohori Lagoon at photo exhibition for World Wetlands Day

  18. 18/02 22:50

    Visit Greece: Northern city of Veria offers 2.500 years of history

  19. 18/02 22:46

    Weather not helping as Attica municipalities plan Clean Monday celebration

  20. 18/02 22:42

    Greek wine exports soar attracting world’s attention

  21. 18/02 22:37

    Patras Carnival Grand Parade concludes in riot of sound and colours (video)

  22. 18/02 22:13

    Classic ancient Greek trials at National Hellenic Museum in Chicago (video)

  23. 18/02 22:07

    Greek American professionals host US tax reform panel discussion

  24. 18/02 22:02

    President Pavlopoulos: Olive tree symbolizes Greek civilization through the ages

  25. 18/02 21:40

    New Diving Park given green light in Chania on the Greek island of Crete

  26. 18/02 18:55

    IMTM 2018: Thessaloniki is a preferred destination by Israeli tourists

  27. 18/02 16:29

    Hellenic Responsible Business Awards for 2018 announced

  28. 18/02 14:13

    Thessaloniki in National Geographic Food as Greek capital of gastronomy

  29. 18/02 12:08

    Airbnb to launch new tier of select hotel-like properties

  30. 18/02 10:39

    European tourism: Strong growth in house rentals until 2022 forecast byTechnavio

  31. 17/02 18:48

    Spokesperson Gerry Rice: IMF’s mission is a debt relief for Greece

  32. 17/02 18:43

    British ambassador to bring more UK companies in Greece for investment

  33. 17/02 18:37

    Two clubs on Mykonos and Rhodes islands among the 100 best in the world

  34. 17/02 18:31

    Nine groups show interest in northern Greece's Egnatia Odos management

  35. 17/02 18:27

    Ambassador Ben-Abba: Great improvement in Greek-Israeli tourism relations

  36. 17/02 18:23

    Two binding offers for majority stake in Greek gas transmission operator

  37. 17/02 18:19

    Fitch upgrades Greece's credit rating from B- to B

  38. 17/02 18:11

    Greek residential prices continue to drop in 2017, but slower than in 2016

  39. 17/02 18:04

    Global olive oil competition shows Greece as top producer

  40. 17/02 17:40

    Patras hotels occupancy at 90% as Carnival 2018 concludes with Grand Parade on Sunday

  41. 17/02 17:18

    Wyndham sells European rentals arm to Platinum for $1.3 billion

  42. 17/02 17:08

    Where did Russian tourists travel in 2017

  43. 17/02 16:56

    Five women from Rhodes fight for repatriation of Parthenon Marbles

  44. 17/02 14:57

    TUI: Greek hotels prevail in new Small & Friendly collection

  45. 17/02 10:38

    Tour operator Thomas Cook returns to Tunisia this year

  46. 16/02 22:20

    Celebrating Apokries in Greece: Costumes, music and dance

  47. 16/02 22:10

    Bribery scandal rocks international RIU hotel chain in Miami

  48. 16/02 22:01

    Hotels: Zeus International undertakes management of the Hilton in Milan

  49. 16/02 21:57

    Travelgenio signs new multi-year partnership agreement with Travelport

  50. 16/02 21:53

    Greek state budget records primary surplus of 2.7 billion euros in January

  51. 16/02 21:48

    Greece's trade balance widens in 2017 as exports and imports grow

  52. 16/02 21:44

    Greek merchant shipping fleet grows again in numbers during December

  53. 16/02 21:35

    Chinese New Year: World’s largest human travel has started

  54. 16/02 21:20

    Hydrocarbon exploration to focus on region south of Crete island in Greece

  55. 16/02 21:12

    Greek-Chinese group express interest in Egnatia Road tender

  56. 16/02 21:04

    Thessaloniki Documentary Festival turns 20 amid fake news onslaught

  57. 16/02 20:57

    Naxos island and Small Cyclades presented at BIT 2018 show in Milan

  58. 16/02 19:48

    Media: Greek banks to further ease capital controls in next few days

  59. 16/02 19:42

    President of Ireland to visit Greece on between February 22-23

  60. 16/02 19:33

    Greek War of Independence treasures in Athens National Historical Museum

  61. 16/02 19:26

    Increased traffic measures for mass exodus of Clean Monday holiday in Greece

  62. 16/02 19:20

    Report: Greeks celebrated Valentine's Day by exchanging books

  63. 16/02 19:13

    Markets, bakeries and food shops to stay open until midday in Greece on Clean Monday

  64. 16/02 19:09

    Visit the archaeological site of Cape Sounio near Athens, Greece

  65. 16/02 19:03

    Tourist arrivals from India to Greece expected to rise in 2018

  66. 16/02 18:52

    Pending EU approval for Athens airport concession extension delays selling of shares

  67. 16/02 16:48

    Greek Tourism Secretary-General points to investment opportunities in the sector

  68. 16/02 14:34

    Twitter: Fans want Jennifer Aniston and Brad Pitt reunion after their divorces

  69. 16/02 12:28

    8th UNWTO Meeting on Silk Road Tourism in Thessaloniki in October

  70. 16/02 10:13

    Intriguing discoveries at Vryokastro ancient sanctuary on Kythnos island

  71. 15/02 22:37

    87% of Ryanair flights arrived on time in January

  72. 15/02 22:29

    Most popular Greek hotels of German holidaymakers

  73. 15/02 22:20

    German tourism: Two-digit increase in summer bookings during January

  74. 15/02 22:11

    Smartwings: Two new connections from France to Rhodes in 2018

  75. 15/02 21:00

    German tourism turns to Greece, Turkey and Egypt as demand for Spain drops

  76. 15/02 20:53

    Aegean: All international destinations with up to 35% off

  77. 15/02 20:44

    Mykonos among the 10 best solo travel destinations for women

  78. 15/02 20:12

    Cobalt Air: New flight connection from Düsseldorf to Larnaca

  79. 15/02 20:07

    Bank of Greece head takes part in World Bank- IMF meeting on climate change

  80. 15/02 19:54

    Greek water bottling company Zaros' turnover grew by 6.3% due to exports

  81. 15/02 19:42

    Multinational Delivery Hero purchases third online food platform in Greece

  82. 15/02 19:39

    Report: Refugee flows to the Aegean islands very low in February

  83. 15/02 19:33

    Ghost village of Sfendyli rises from the water in Crete (video)

  84. 15/02 19:27

    333-year-old French maps of Aegean on show in Greece's Thessaloniki (video)

  85. 15/02 19:21

    Change: The Story of Coins at National Hellenic Museum on March 4th

  86. 15/02 19:14

    Greek supermarket chain Metro expands in home items and HORECA markets

  87. 15/02 19:07

    Athens cheapest destination for German tourists

  88. 15/02 19:03

    FYROM's decision to change airport and motorway name announced officially

  89. 15/02 18:58

    “Creon” weather front with heavy snow hits central parts of Greece

  90. 15/02 18:52

    Bank of Greece: Apartment prices drop 1% in 2017

  91. 15/02 18:41

    Greek Festival of Sydney to be held this weekend

  92. 15/02 17:45

    5th Boat & Fishing Show and Sea & Tourism Expo on March 16-18

  93. 15/02 16:07

    TripAdvisor: Experiences, tours and activities global trends report for 2018

  94. 15/02 12:58

    Costa Navarino welcomes golfers from around the world at the 2nd Messinia Pro-Am

  95. 15/02 10:54

    First TUI Blue Hotel opens in Portugal

  96. 15/02 02:37

    BoG head discusses NPLs and EU regulations with Hellenic Bank Association

  97. 15/02 02:30

    Report: Leadership 100 Conference a Great Success (video)

  98. 15/02 02:26

    Trading of Greek new 7-year bond to commence on Thursday

  99. 15/02 02:23

    Report: Melbourne’s Lonsdale Street turns into biggest ever Greek festival

  100. 15/02 02:17

    Poseidonia 2018: 260 orders by Greek shipping firms at global shipyards